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Long queue for the opening of Tims, econnoisseur: I'm not Tuo!

Published: 2024-06-13 Author:
Last Updated: 2024/06/13, ▲ click to follow | Daily boutique coffee culture magazine coffee workshop "it's snowing in Guangdong!" "" look! It's snowing in Guangxi! With the cold air at the end of the year, 30 minus 15, and the two regions changed to quick-frozen mode overnight, the pretty girls of the two places finally successfully entered the winter this weekend and put on it for a long time.

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"it's snowing in Guangdong! "" look! It's snowing in Guangxi! With the cold air at the end of the year, 30 minus 15, and the two regions turned to quick-freeze mode overnight, the pretty girls of the two places finally successfully entered the winter this weekend, putting on their long-lost big cotton-padded jackets and long johns.

In such a day when it takes courage to put your hand out of bed, it is undoubtedly more pleasant to be warm and wake up naturally. But on Saturday, a number of netizens found that there was a magical long queue in front of a Tims store in Nanning. "that's too much. There's a long queue at 9: 00 in the morning."Nanning Tims line is crazy", "you're really not afraid of the cold." It is not hard to guess that this wave of queues is still for freebies.

Not long ago, Tims Tianhao Coffee posted on its official Wechat that the brand will open its first store in Nanning, Guangxi, on December 16. To celebrate the arrival of the new store, Tims tweeted that there would be a number of gift-giving sessions on the opening day of the Nanning store, including buy one get one free, plus 1 yuan for farmers' rolls and cups, refrigerator stickers, handbags and so on. Among them, "queue 1-10 arbitrary consumption that is to send Nanning limited city cup 1, queue 11-310 arbitrary consumption that is to send Tims red maple carved mug 1" the two cup delivery rules attract the most attention.

According to several netizens who recorded the queue at the scene, as this day is the opening of the new store, Tims did not open an online ordering channel, so it can only queue up at the store to get the "number card of love", and then order on the spot to buy gifts, that is, free cups are available on a first-come-first-served basis.

Although the official opening time of the store is 10:00, and the number plates are not distributed until after 09:40, how can the well-prepared "econnoisseur" be late? Before 9 o'clock, the line had turned a corner, and at about 09:30, the crowd formed four rows, the numbers were distributed in 20 minutes, and the top 10 players at the head of the team said they had the upper hand when they arrived here at 7 o'clock.

Seeing the exaggerated team of the Nanning branch of Tims, many netizens questioned that it may be the "trust" invited by the merchants. After all, the brand has not seen such long queues at stores in other cities, and the taste of coffee is not outstanding, even for the opening event, standing in a cold weather with a somatosensory temperature of only 8 ℃ for an hour or more, people are "frozen silly". Besides, the cup needs to be consumed before you can get it, and it's not worth it to spend more money after a long queue.

In this regard, some locals have explained that, in fact, when many foreign brands first arrive in the local business district, they are always "as lively as the Spring Festival." in addition, under the temptation to send things, it is normal for everyone to queue up on the first day of business. So if it's not for the complimentary cup, you can wait until the heat is over before signing in. "I'm just a poor college student who has to wait in line for hours to grab a cup and have to wait in the cold wind for hours," one "econnoisseur", who is steadfast in his goal, solemnly denied the idea of "fake queuing".

In fact, since the beginning of this year, in addition to Nanning, Guangxi, there have been long queues whenever Tims opened its first store in other non-first-tier cities. The marketing team issued a notice of the brand's opening event in advance, and at the same time, a warm-up post was posted on the social platform, and on the official business day, the crowd attracted by the "free mug" would gather at the scene, hoping to get wool. Finally, it also brought a lot of real popularity to the opening of the brand.

Picture from: Xiao Hong Shu

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