Why does Blue Mountain Coffee say that most of the country is fake? Only the Japanese Blue Mountain Coffee is real?
In the era when Blue Mountain was king, there was such a saying on the Internet: "there is a 99% chance that the Blue Mountain coffee you can drink / buy in China is a fake!"doesn't that sound incredible? Then why did such a statement spread? Today, Qianjie will take you to explore the truth of the problem, but before that, let's briefly review what "Blue Mountain Coffee" is.
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What is Blue Mountain Coffee? Blue Mountain Coffee is from Blue Mountain Coffee. Blue Mountain is located in the east of Jamaica, an island country in the Caribbean. The reason why it is named Blue Mountain has a lot to do with the sea water that surrounds it. On sunny days, the sun will fall on the sea, because the sea can refract light, so these rays are refracted just on the mountain. Then, because it is refracted by the sea water, the refracted light will have the blue light of the azure sea water, which looks like a blue mountain as a whole. As a result, "Blue Mountain" got its name!
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The cultivation of Jamaican coffee began at the beginning of the 18th century! Through the careful care of the farmers and the excellent climate of the island, the final harvest of coffee beans is of excellent quality, rich aroma and mellow taste! After the launch, it is a hot presence, especially for the Japanese who are deeply influenced by Mantenin: "Oh!" it tastes great. "
But after all, the good times did not last long. In the late 1960s, the whole island of Jamaica was violently hit by a hurricane (this time it was not leaf rust at last! No matter coffee or other crops, they were all "killed" and suffered heavy losses. Almost all of Jamaica's coffee farms could not withstand the hurricane, collapsing and falling apart, and the coffee industry was in decline. But coincidentally, this period happens to be in the golden age of Japan. Japan's economy is taking off and its consumption power is directly full. As a result, several Japanese trading companies teamed up to provide huge loans to several well-known estates in Blue Mountain in exchange for shares, and they also got the right of preemption! But this is not enough. In order to thank Japanese companies for their timely intervention, the Jamaican government signed a supply contract with Japan in 1972. Over the next 30 years, 90% of Jamaica's annual coffee production will be supplied to Japan. The remaining 10% is supplied to countries outside Japan. The output of Blue Mountain Coffee, which is already scarce, is extremely pitiful under one operation.
As a result, the Japanese with 90% of the Blue Mountain coffee quota praised, publicized, and Amway, directly set off a "Blue Mountain craze." People in neighboring countries have begun to pick up Blue Mountain Coffee. With the rare quantity and successful marketing, it seems that one sip can become a dragon and Phoenix among people. As a result, the price of Blue Mountain coffee has skyrocketed. It was at this time that Blue Mountain Coffee got the title of "Emperor"!
Although it has become very expensive, it can not stand the large number of people, so the amount of Blue Mountain coffee that can be imported into China at that time is very rare, coupled with the fact that coffee culture did not become popular in China at that time. Therefore, some merchants have used the technique of "blending coffee beans" to match beans from producing areas with more suitable prices, such as Manning and Brazil, to imitate the taste and taste of Blue Mountain coffee! Then these merchants will give this kind of matching bean crown the easily misunderstood name of Blue Mountain, which is called "Blue Mountain flavor coffee beans"! Although it tastes very different from the real Blue Mountain, people don't say it is Blue Mountain. So, there is the opening sentence: almost all the blue mountains you can drink in China are fake!
But this sentence is only true before 2008! In 2008, the world fell into an economic crisis, including Jamaica! Jamaica needs to sell Blue Mountain Coffee to more countries, and its contract with Japan has expired. As a result, the Japanese can no longer monopolize Blue Mountain Coffee, Blue Mountain Coffee can be sold to more countries, and people no longer have to rely on "Blue Mountain flavor" to guess the real taste of Blue Mountain Coffee. Because, Blue Mountain Coffee is no longer rare, is no longer the most expensive one, now want to drink a cup of Blue Mountain Coffee, simply not too easy!
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