The end of the cafe is selling wine! Cuddy is no exception.
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I believe everyone knows that Ruixing Coffee and Maotai have jointly launched cross-border joint products twice in the past six months, but as a "friend," Kudi Coffee is also keeping pace.
According to the media, on December 11,2023, Maotai Public Welfare Foundation and Kudi Coffee formally established Maotai Youth Employment Fund and Maotan Wine (Valley Joy) Rural Revitalization Fund in Guizhou Maotai Hotel, while Maotai Youth Employment Fund and Maotan Wine are also authorized to be sold exclusively through Kudi Coffee channels. The fund will be invested by Kudi Coffee from the sales of the two wines by 10 yuan per bottle. Less than 10 million yuan per year is supplemented by Coody Coffee, and there is no cap when it exceeds 10 million yuan.
Recently, a post on Social networks about "Coody Coffee appeals to associates to sell alcohol" has aroused discussion among netizens. The netizen said that after some associates made internal adjustments from Kudi Coffee, stores could not order products independently, including Maotai non-old wine and Maotan wine, two Maotai health wines, and that the associates indicated that the store's catering certificates could not sell wine products.
In response, in the comment area, some netizens were surprised: "Has Cuddy been so outrageous?" Later, as a small partner of Cuddy, he said,"The business license is clearly written, excluding self-brewing," but the wine products to be sold this time have arrived at the store.
At this time, there are also netizens expressed doubts, think each joint venture business license and business license whether there is "alcoholic drinks" this item, whether it is beyond the scope of business.
At present, most stores of Kudi Coffee have been put on shelves and sell two products,"Maotai Old Wine" and "Maotan Wine", which are cooperative projects with Maotai. However, according to the food safety files uploaded by randomly selected Cuddy Coffee stores on an order platform, its business scope does not include alcohol sales, and only pre-packaged food sales (excluding refrigerated frozen food) and self-made beverage sales (excluding self-brewing) are displayed within the business scope.
Alcohol sales were previously a strictly controlled business activity requiring a corresponding liquor license. According to the relevant policy announcement, since July 10,2023, the business license for alcoholic commodities shall be included in the scope of food business license, and the wholesale license for alcoholic commodities and the retail license for alcoholic commodities shall not be issued separately, i.e."two licenses in one," but the business scope must include alcohol sales.
Since the business scope of the food business license of most Coody Coffee stores does not include alcohol sales, it means that these stores may be at risk.
In a word, Kudi Coffee should strengthen cooperation and management with associates to ensure compliance with relevant laws and regulations on alcohol sales. Only by conducting business legally and in compliance can fair competition in the market and legitimate rights and interests of consumers be safeguarded.
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