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Netizens exposed that Star Buck: there is a charge for adding milk?!

Published: 2024-07-14 Author:
Last Updated: 2024/07/14, ▲ click to follow | Daily boutique coffee culture magazine Coffee Workshop with the current tea and coffee brands continue to develop some special and reasonable, but also make consumers full of fresh new flavor drinks, so Starbucks also put forward the option of customized taste, so consumers have more independent choices.

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As the current tea and coffee brands are constantly developing some special and reasonable drinks with new flavors that will make consumers feel fresh at the same time, Starbucks has also put forward options that can be customized to allow consumers to have more independent choices. It has won consumers' love for its unique coffee culture and high-quality service.

Recently, a note appeared on the Little Red Book platform saying, "do you charge for American style plus milk?" Caused a lot of discussion among netizens.

The netizen said that the initial reason was that he needed to drink American coffee during the fat loss period, but when he ordered a cup of American coffee and added some frozen milk at the Starbucks store, he was told by the clerk that there would be an extra charge.

And was told by the shop assistant and online customer service to make adjustments in February 22, and mentioned that milk above 4oz will be charged, but "did not mention that the following 4oz is free" reply.

When netizens asked Starbucks customer service again, it replied: "for more than 4 ounces of milk added to American coffee, there is a charge for more than 4 ounces." for consumers, American coffee with milk is a common match. However, Starbucks has implemented a charging policy, which will undoubtedly bring inconvenience and disappointment to consumers.

In the comment area, some careful netizens found that the above-mentioned charging policy is not for all drinks, but for the black coffee series, including the hand-made selection series.

There is no charge for adding milk in 4oz for tea drinks, and the advanced option in the app online order is the option to add milk free of charge. Such a rule may be out of consideration for the quality and taste of the product, but the specific reasons need to be further explained by Starbucks.

On the other hand, some netizens said that there is no need to raise the matter to the situation of "forced buying and selling, overlord clause". Buying and selling are mutual, and if they feel unreasonable, they can choose not to trade, not because consumers feel that fees should not be charged. and merchants can't charge.

Some netizens believe that because Starbucks online customer service is outsourced, and whether it is outsourced customer service or store partners, it is because of "inadequate training", but as a global chain coffee brand, Starbucks should pay more attention to consumer feelings and experiences.

In addition, a netizen who calls himself Starbucks partner said that if customers need to add milk within the 30ml, it is usually free of charge, if it exceeds it, it will be charged, and the "store policy" can add a certain amount to customers free of charge by default. Second, the partner added that because the same rules were not communicated in each store, the answers given by some stores were inconsistent.

Generally speaking, as a company with a deep brand culture and consumer base, Starbucks should pay more attention to the needs and feelings of consumers. When formulating relevant policies, the interests of consumers and the image of the brand should be fully taken into account. At the same time, it is also very important to strengthen communication with consumers so as not to damage the image of the brand because of some minor misunderstandings.

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