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Blue Book of Coffee consumption in China: take-out has become a new trend in buying coffee
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Guide at present, the domestic coffee market is in a stage of rapid development, the number of consumers is also growing rapidly. According to the forward-looking Industrial Research Institute, China's coffee consumption market was about 70 billion yuan in 2015, accounting for about 0.5% of the global market. And Chinese coffee.
2019-07-06 China coffee consumption blue book self-mention take-out start become buy new trend -
Promotion of coffee chain stores to increase advertising efficiency
Coffee shop chains mainly adopt different industry alliances to increase advertising efficiency, but less use of television advertising. First, the combination of explanation and promotion in different industries, such as credit cards or communications operators of banks, can be extended to each other's consumer groups through the resources of the other party, and the other party can stimulate consumers' desire to spend because of the benefits they offer. as a result, consumers can get an extra discount.
2015-09-06 Coffee chain stores promotion increase advertising efficiency -
Sell space and lifestyle like Starbucks? Maybe in the end, it's an emotion.
Professional baristas Communication Please follow the Coffee Workshop (official Wechat account cafe_style) once upon a time the horses were slow, the letters were far away, and there was only one person to love in one's life. At present, the economy is developing rapidly, but the society is in vogue to strive for speed. However, the fast-paced life exposes many people to many challenges, such as high stress, overload, asphyxiation caused by constant acceleration, and constantly looking for better ways to deal with it.
2017-06-21 Like Xing Buck like space lifestyle maybe eventually sell a kind of love -
Coffee Bean Baker: the Flavor Guardian of the connecting Link
Professional coffee knowledge exchange more coffee bean information Please follow the coffee workshop (Wechat official account cafe_style) the concept of the third wave put forward by the American bean baker: coffee is becoming more and more focused on roasting and is gradually moving towards a line of refinement, high quality and distinctive features. Coffee farmers, importers, bean bakers, baristas and consumers all play important roles in the coffee chain. Among them, with
2018-06-25 Coffee beans roasting connecting link flavor guardian -
How can the new brand of coffee attract consumers? Is the design of coffee bean packaging important?
According to the latest joint report of the National Coffee Association (NCA) and the Fine Coffee Association (SCA), the consumption of fine coffee around the world is showing a trend of rapid growth in recent years, especially in countries with rapid economic growth, such as India and China, the boutique coffee market is also growing rapidly. although
2022-07-25 -
"Selling cute" sold 4.4 billion yuan,"cute" economy beyond your imagination!
Professional barista communication, please pay attention to coffee workshop (Weixin Official Accounts cafe_style ) from Line friends to 22 million passengers as soon as it opens, to various coffee shops with IP, theme parks, and then to doll machines that young people indulge in. Throw out other profit points, they all seem to have one thing in common: "cute." The killer skill of offline drainage: using cuteness, taking photos, and drying pictures
2017-06-04 selling cute selling 4.4 billion economy beyond your imagination professional coffee sex -
Coffee shop management philosophy: how to make consumers feel at home with service
In the final analysis, coffee shops belong to the service industry, so service is very important. How to smile service, how to bring consumers a better experience and make consumers feel at home are all questions that operators should think about. The following is to share the four characteristics of service, hoping to give you some inspiration for the management of the coffee shop. We can do four things to consumer service. We put the service process
2016-12-08 Coffee shop business philosophy why service consumers feel at home coffee shop said -
Can Starbucks continue the myth of everlasting prosperity when it opens to 2700 yuan?
Communication of professional baristas Please follow the coffee workshop (Wechat official account cafe_style) in the changing business environment, catering enterprises are far from enough to grasp consumers' stomachs, seizing consumers' hearts is the key to development and growth. Starbucks, which has settled in 130 prefecture-level cities in China, has its own unique proposition of how to grasp the hearts of consumers.
2017-07-13 Open to 2700 coffee shop Buck can continue everlasting myth specialization -
Coffee franchise how to develop with the help of strength = increase stickiness with consumers
Brand younger, increased stickiness with consumers in the era of consumer upgrading, consumer groups have also changed, the younger trend is obvious, post-90s and even post-00s have become the main consumer groups. Coffee franchisees must make their brands younger in order to increase stickiness with consumers. At the same time, coffee has joined in front of young consumers who pursue fashion, trendy and changeable.
2016-12-31 Coffee franchise how borrow develop increase consumers stickiness -
The scale trend of Chinese Coffee Market in 2023 the present situation and Prospect of domestic Coffee Industry
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) more boutique coffee beans please add private Wechat Qianjie coffee, WeChat: qjcoffeex in the past 21 years, the development of the domestic coffee market has undergone great changes.
2023-02-03 -
Put your coffee shop in the ditch, not only Starbucks, but also consumers
Data surveys are no longer reliable, and most of the time, consumers themselves don't know what they want! So put your cafe in the gutter, not just Starbucks, but consumers. One, the friend's answer two days ago, a distant friend excitedly ran to coffee business. The idea is clear: use 80+ premium beans better than Starbucks to make coffee better than Starbucks, and the price is still
2017-05-11 Yours cafe trench not only buck but also consumers according to the survey no longer -
Novelty can make its own cold coffee and successfully capture European consumers.
Communication of professional baristas Please pay attention to the coffee workshop (Wechat official account cafe_style) you should know the cold coffee uses low temperature extraction to extract the small molecules in the coffee beans, so the flavor of the coffee beans itself will be very obvious. Cold extract coffee (Cold Brew Coffee) has been popular in the United States for many years, and with the expansion of Starbucks stores, it has expanded to all over the country.
2017-09-10 Novelty but also do-it-yourself cold extract coffee success capture Europe consumers -
Analysis on the Development Prospect of Coffee Industry in 2015
For the Chinese, after all, people who drink coffee every day are still in the minority, and for the vast majority of consumers, it is not a necessity of life. Emerging consumers (such as young white-collar workers, students) have a great interest in coffee, but they belong to the group of consumers who are more unstable, which means they are less likely to constitute lasting spending power. The stable consumers of coffee are mainly middle-aged men with knowledge.
2015-04-15 2015 coffee industry development prospects analysis -
A survey of China's coffee market: the new bright spot of convenience store coffee is still latte.
Professional coffee knowledge exchange more coffee bean information Please follow the hot coffee war in the coffee workshop (Wechat official account cafe_style). Since last year, the new retail coffee that has emerged as a new force in the field of take-out coffee has always been the most eye-catching player, but in fact, as an emerging product, the penetration rate of new retail coffee in the domestic market is still low.
2019-04-12 China Coffee Market Research convenience Store Cafe New highlight Chinese favorite -
The number of cafes in China has doubled in the past five years.
Compared with the doubling of the number of cafes in China in five years, teahouses in China have been lukewarm, and the continuous extravagance of tea has been criticized. As a result, consumers cannot afford tea, and tea farmers and tea merchants worry about how to sell tea. It is urgent to explore the healthy development of the tea industry. The large-scale expansion of coffee retail giants in China and the birth of a new generation of coffee lovers have made the Chinese coffee market welcome
2014-06-10 Coffee shop number double -
Comments | left Bank Cafe is no longer left Bank.
Professional barista communication please pay attention to the coffee workshop (Wechat official account cafe_style) bottled coffee price is lower, consumers' purchase thinking is not complex, as long as the product power is not poor, can arouse consumer interest, so that consumers have a reason to buy, is the focus of marketing, but also because the purchase of bottled coffee is not deep, whether to be more consum
2017-06-06 Comments left Bank Cafe Professional Coffee Exchange attention Workshop Wechat Public -
Benz and Chanel also open coffee shops? New ways of playing luxury brands, stepping into consumers' life experience
Professional coffee knowledge exchange more coffee bean information Please pay attention to the coffee workshop (Wechat official account cafe_style) although the diet is a daily necessity, but in the era of high-quality consumption, the consumption space with advanced brand labels has gradually become a new consumption experience for consumers. Many high-end brands strengthen consumers' recognition of brands by setting up brand concept cafes.
2019-02-28 Benz Chanel Cafe luxury Brand New play play go -
Starbucks China responded: you can make in-store bathrooms without spending!
Last week, Starbucks CEO Howard Schultz (HowardSchultz) said in an interview at the New York Times Washington Policy Forum that Starbucks may restrict the use of its bathrooms by the public (non-consumers). Howard said Starbucks stores serve 100 million consumers every day.
2022-06-15 -
"do you drink lucky to refresh yourself with coffee?" No, it's for its paper bag! "
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) more boutique coffee beans please add private Wechat Qianjie Coffee, WeChat: qjcoffeex recently, a friend who made the code clerk sighed to the lucky paper bag on the table.
2022-09-28 -
The continuous expansion of the coffee industry-consumers' multi-level demand for coffee, etc.
Brand younger, increased stickiness with consumers in the era of consumer upgrading, consumer groups have also changed, the younger trend is obvious, post-90s and even post-00s have become the main consumer groups. Coffee franchisees must make their brands younger in order to increase stickiness with consumers. At the same time, coffee has joined in front of young consumers who pursue fashion, trendy and changeable.
2016-12-21 Coffee industry scale continuous expansion consumer multi-tiered demand