Comments | left Bank Cafe is no longer left Bank.

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The price of bottled coffee is lower, and consumers' purchase thinking is not complicated. As long as the product power is not poor, it can arouse consumers' interest and give consumers a reason to buy, which is the focus of marketing, but also because the purchase of bottled coffee is not deep, whether to attract consumers' attention in a more consumer insight way is another consideration. Photo Source: screenshot from the left bank of Youtube, which refers to the left bank facing the lower reaches of the river. When I hear about the left bank, I think of the left bank of the Seine in Paris, where there are groups of cafes, including the famous "les 3 Mailletz", "le caveau des oubliettes" and "Cafe é du Petit Pont". In Taiwan, the unified left bank cafe occupies an important place in Taiwan's bottled coffee market through Taiwan consumers' imagination of the "left bank" of Paris.

The advertisement of the left Bank Cafe has a special style in the Taiwan market, starting with the 16cm black and white film ten years ago and the endorsement of Gui Lun Mei, which has created a special left Bank coffee image. Taiwan's coffee market is already at its peak, with 70 billion business opportunities a year, but there are so many items and fierce competition that various coffee brands have to make constant moves, from coffee chains to superstores to brew coffee. From Brown canned coffee to the left Bank Cafe, bottled coffee is the choice of coffee products. In recent years, the well-tasted Benazon offensive has spread frequently, and the advertising method is even "more European" than the left Bank Cafe. It also poses a threat to the old brand of left Bank Cafe.

Taiwan's current brewing coffee market is getting bigger and bigger, especially for office workers, there are convenient freshly brewed coffee everywhere, and "ready-made" coffee products such as left bank cafes are a great market threat. as modern people's "emotions" and habits for coffee have been formed, bottled coffee products are not easy to pull back the hearts of consumers, so they continue to be the leading brands in the existing bottle (cup) market. Is the most important task. A few days ago, the left Bank Cafe launched a new advertisement entitled "the French say". This time, it does not focus on French tonality, but "goes deeper" into the "inner thoughts" of the French. With the French "point of view" to deepen the status of "authentic" and "French sense" coffee, the left Bank Cafe launched "chaos", "Post-date" and "confession" respectively, which are very different from the left Bank Cafe in the past. There is not even the "left bank" feeling of the left bank cafe, for the left bank caf é, it is also an attempt of image transformation.

There is no problem with the market popularity of the left Bank Cafe. Frankly speaking, it is not easy to distinguish the differences between the products and the competitions. Moreover, with the brand strength of the left Bank Cafe, instead of starting from the product, it is also right for the left Bank Caf é. But will consumers feel "more" French by letting go of the "location" and turning to a more "inner" impression of France? It has yet to be verified by the market. The price of bottled coffee is lower, and consumers' purchase thinking is not complicated. As long as the product power is not poor, it can arouse consumers' interest and give consumers a reason to buy, which is the focus of marketing, but also because the purchase of bottled coffee is not deep, whether to attract consumers' attention in a more consumer insight way is another consideration. Consumers buy bottled coffee mainly because it is convenient and like the taste of bottled coffee. Compared with freshly brewed coffee, there is no "atmosphere" for drinking coffee. The cafe on the left bank raises the French flavor on the surface to the French flavor inside. Whether it will take a new path to see if consumers care so much about the feeling of the "left bank".