Cup control: Starbucks Spring Mountain Cup is a routine!

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On the impression of Starbucks except coffee, the label "Starbucks Cup Factory" should be recognized by many netizens. Starbucks, which has stores all over the world, designs a variety of themed cups that cater to the preferences of local consumers according to seasons, festivals, store locations, and so on. some cups have become popular because of their exquisite and good-looking design or their own limited properties.

For example, the Cat's claw Cup, which caused the competition before, is deeply loved by consumers because of its lovely design. The price of more than 100 cups has soared all the way up to thousands, and the out-of-print mugs of the city limited series also have this treatment. The price remains high in the second-hand market, even if you want to buy it, you can't buy it.

As consumers have become more rational in recent years, Starbucks is not as enthusiastic about Starbucks cups as before, although new limited theme cups are not available from time to time. Until yesterday, the Chunshan pastoral series of mugs, which Starbucks collaborated with Yunnan peasant painters, became the target of competition among cup owners, and a rare pageant reappeared in Starbucks stores.

It is reported that the mug that netizens call "Chunshan Cup" because of its retro design and spring flavor, coupled with the recent frequent search of "Chunshan Learning", so much so that the cup attracted the attention of consumers as soon as it appeared. "the overall color matching is very shocking, very beautiful, very spring!" "Gucci retro style", many Starbucks members ordered in advance, the unexpected popularity of Starbucks, worried about price chaos, Starbucks had to change the purchase rules on the eve of launch.

Yesterday, the Spring Mountain Cup was officially unveiled in various stores, but netizens who planned to start found that there was only one Spring Mountain Cup in each store, on a first-come-first-served basis. In addition, some stores adopt the distribution mode, that is, Chunshan Cup is not sold separately, but can only be purchased with other products such as star cards and other cups.

The attention received before the Chunshan Cup is on the shelves is obvious to all, and the popularity of the Chunshan Cup can also be seen on social platforms. However, what puzzles netizens is why each Starbucks store does not prepare a few more. As a result, many netizens need to go to three or four stores to buy a Chunshan Cup.

Some netizens turned to the second-hand platform, only to find that the price of the mug had risen on the second-hand platform, soaring from 179 to more than 600, tripling the price overnight, making cup users who wanted to start amazed. It also makes many netizens question whether the Chunshan Cup, which is not available in stores, has gone to scalpers through Starbucks employees.

Starbucks will temporarily adjust its purchase rules so that it will not participate in employee discounts because the Chunshan Cup has received much more attention than expected. Netizens understand this and accept the change in the purchase rules. However, after the sale of the Chunshan Cup, some stores changed the rules again, temporarily informing consumers that the Chunshan Cup needed to be matched before they could be purchased, and the netizens who failed to get it thought that they had been "backstabbed" by Starbucks, which was full of routines. I was disappointed that Starbucks was dishonest in changing the rules one after another.

Picture from: Xiao Hong Shu

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