The discount is too little! Lucky to limit the new product is controversial!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
The expected cold spring and continuous drizzle have forced Cantonese people who go out to work these days to wrap up their coats and complain about the capricious weather in Guangdong while hiding from the wind. At this time, most people like to drink a mouthful of warmth to warm their body and mind, and hot drinks such as hot lattes and hand-made coffee attract consumers to place orders.
However, some people like to have an ice drink in this weather and feel cool from the inside to the outside to the numbness of the scalp. Lucky seems to feel the demand of Cantonese people who want ice drinks more and more when it is colder, and before the weather gets warmer, they put on two new limited ice drinks-light lemon tea and light coconut water.
According to the official introduction, these two drinks, which are only available in Guangzhou and Shenzhen, will add raw coffee liquid. A single cup of caffeine is lower than the conventional American style, but the refreshing low-caffeine tea coffee is limited to the two cities of Guangzhou and Shenzhen. "this should be promoted throughout the country," he said. "Why is it only in Guangdong? it's not fair." "what is the limit for lemon tea? it's not that other areas don't drink it. I love it!" "Why do we have to impose regional restrictions" and "the Guangdong region outside Guangzhou and Shenzhen has been furious".
On the other hand, the Cantonese in the limited city immediately placed an order and tried it as soon as they got the news, and did not forget to take pictures after getting it, which was the envy of those who wanted to drink but could not drink. After drinking it, many netizens think that although Ruixing's new product has added raw coffee liquid, it basically can't drink any coffee, which is similar to ordinary lemon tea and coconut water in taste and taste.
Compared with Lucky's previous hot products, the taste of this light lemon tea can only be said to be regular, ordinary without any bright spots. Some netizens said bluntly that the taste was similar to the bottled lemon tea bought by the convenience store, but compared with the lemon tea in the convenience store, the price of this drink made many netizens say that they could not afford it.
According to Ruixing Mini Program, the price of the two drinks after launch is 19.9. This has led many netizens to complain that they might as well buy bottled Iced Black Tea rather than spend 19.9 on Ruixing lemon tea. "it's really average if you buy more than 9.9,"it tastes good at 9.9, but it tastes good at 19."the key taste is also very general. I really lost a lot of money for a cup of tea."
Netizens in Guangdong said that if you want to drink lemon tea, there are too many alternatives in Guangdong, some of which are better and cheaper than Ruixing lemon tea, and netizens who have tried found that Ruixing's oversized cup of lemon tea accounts for nearly half of the ice cubes, and netizens complain that half of the 19.9 percent they spend is spent on ice cubes.
As for Ruixing's series of light cafes limited by Guangzhou and Shenzhen, many netizens speculate that Ruixing may be testing the water to see how the feedback of the new product is. If Cantonese who like lemon tea can accept it, it is expected to be extended to other parts of the country.
Picture from: Xiao Hong Shu
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
The decline in production in Robusta coffee producing areas led to a surge in Robusta prices, and the export growth of Arabica coffee beans was stable.
Indonesia has been affected by bad weather, resulting in a sharp drop in production, Reuters reported. Moreover, the El Ni ñ o phenomenon continues and causes high fever in low-lying coffee producing areas, so this year Indonesia's total output will plummet to less than 10 million bags of 60 kilograms, and this year's coffee harvest will be more than a dozen.
- Next
Manner has a new cup! This time it is the turn of the Royal Emperor.
▲ click to follow | Daily boutique coffee culture magazine Coffee Workshop Coffee Brand, Ruixing can be said to be a well-deserved joint king, almost every week to point to a new joint signature, but when it comes to those who are best at co-signing with big brands, they have to mention Manner. Last year, Manner and Zumarong launched once.
Related
- Where is Robsta's hometown? Which countries are Robusta mainly produced in?
- ICO August coffee report: Robusta prices rise to record high
- Encountered the strongest typhoon in 1975! No one can stop Shanghainese from drinking coffee!
- Ruixing Coffee and China Tennis Co., Ltd. are jointly branded, and surrounding products have been caught in a plagiarism storm!
- What kind of coffee is Coffee Queen? What kind of beans does Kona coffee belong to? Arabica, the queen of global coffee
- How to brew coffee correctly? The difference between one-step flow and three-step flow of hand-brewed coffee What impact does the way hand-brewed coffee brew brew have on the flavor of coffee?
- The drink formula is reversed! Buy coffee and get half a cup of apples?!
- Early risers spend more money?! Lucky jointly issued a Bug!
- The difference between cappuccino and latte How to make ice cappuccino The ratio of cappuccino coffee to milk
- What are the coffee tasting methods? How to appreciate a good cup of coffee? How to taste hand-brewed coffee?