Commission inflation! The merchants were persuaded by the platform manager to stay out of business!

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Recently, a coffee shop owner posted on a social platform that he had received two Meituan takeout agreements and found that the distribution fee for the order had risen. Considering that the increase in distribution fees will lead to an increase in the overall price of takeout orders, thereby reducing takeout orders in stores, the shopkeeper took the initiative to contact the customer manager, hoping to lower the rates for other items on the platform, so that he will not lose too much money. Consumers can also enjoy the original price.

In the process of communication, the shopkeeper thinks that the fee charged by the Meituan platform is so high that the shop can only increase the unit price of the product in order to reduce the loss, but the relative order quantity with a high price will decline, falling into a vicious circle of how to do not make a profit. therefore, the shopkeeper hopes that the charging rate of Meituan platform can be reduced.

In the face of merchants' demands, the account manager said that the price is adjusted uniformly and is not aimed at individual merchants. Takeout merchants can choose not to do business if they do not recognize the price adjustment of this platform.

Such a reply left the shopkeeper at a loss as to what to do. The order quantity on the takeout platform in his shop has been small for a year, but now the fee charged by the platform is so high that the actual income brought to the merchant by a takeout order is too small. Maybe after that, as the customer manager said, stop doing the takeout platform to stop the loss in time.

Merchants who are also "struggling" on the takeout platform feel the same way. some merchants have no choice but to complain that they sell a 25-yuan fast food through the platform, and the actual income is only 1.24 yuan. while some merchants said that their takeout orders sometimes even negative income, not only did not return the cost, but also posted distribution fees, packaging fees and so on, equivalent to spending money to invite customers to dinner.

Merchants laugh at themselves as if they can make money on the platform, but in fact they don't earn a penny at all. They are like poor tenants who work for landlords to make money, paying every day.

However, some merchants believe that the rates of the platform have been rising all the time, which is indeed not very beneficial to the merchants, but instead of complaining that takeout is not easy to do and the platform is too cramped, it is better to change the way of thinking and seize the characteristics of "large flow and many customers" in takeout. Through activities such as sending point cards in the takeout order, the traffic on the takeout platform will be transformed into a stable source of offline customers.

Merchants who mainly sell outside sales reveal that if shopkeepers spend more time studying the details of various activities and managing them attentively, they will not "lose all their money on the takeout platform" as some people say. Like the customer manager's suggestion that stores can participate in discount activities and issue discount coupons to increase orders, merchants should judge whether it is applicable according to their own situation, rather than blindly listen to it.

In addition, some people think that if the takeout platform adjusts the rates across the board, it will be a bit difficult for coffee shopkeepers who want the account manager to help coordinate. After all, he is only a part-time worker and does not have so much authority to change the decision of the platform. within the scope of the manager's ability, he may only give the shopkeeper a suggestion of "not doing business".

Picture from: Xiao Hong Shu

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