Fatty Dong came to the coffee!

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The Fangdonglai supermarket in Xuchang, Henan Province, has been deeply loved by the people of Xuchang for more than 20 years, and it is also well-known because of its own unique business model and enterprises, attracting young people who come to visit and sign in.

Recently, some netizens found that Pangdonglai, which is mainly commercial retail, unexpectedly kept a low profile and opened a self-run coffee shop in Angel City, which made curious netizens go to find out.

It is reported that the location of Fangdong from the coffee shop is not in the golden area with a certain number of passengers, but at the end of the fifth floor, and the store does not have a separate sign, so it is easy to miss the coffee shop facing the ticket office of the studio without careful exploration.

Judging from the netizens' menu, Fangdonglai coffee shop has a wide range of items, and the overall price is in the middle price. Consumers who try to clock in say that the taste of the drink can only be regular and not amazing, and the price is not cheap compared with the chain coffee brand.

However, for consumers who like Fangdonglai, Fangdonglai Shangchao does not rely on price to win, but is talked about by consumers for its service. This situation also applies to this self-operated coffee shop, in terms of product characteristics and prices. Pangdonglai coffee can be said to be undistinctive compared with other coffee brands and independent coffee shops on the market, but in terms of service, Pangdonglai coffee is slightly different.

Pangdong started trial operation in December last year and has been listening to customer feedback and adjusting the coffee beans used in the store according to the feedback. The bar is prominently positioned with a hint of "Please tell us if it tastes bad" and humbly hope that consumers will inform the staff when they feel that the coffee is not good. Earlier, consumers tried three drinks and made comments on the social platform, which attracted a reply from the official account of Fang Dong.

Consumers of Fangdonglai coffee shop believe that although the employees of Fangdonglai have been professionally trained, there is still a clear gap between the coffee produced and the professional baristas, with a rich variety of products but lack of their own characteristics. It's just that the current popular drinks are included on a menu.

From this point of view, it seems that it is not worth buying a drink worth more than ten yuan in the name of "Pangdonglai". However, in the eyes of some netizens, Pangdonglai coffee shop has moved them by virtue of its authentic products and thoughtful and meticulous services. and willing to tolerate Pangdonglai who can not make perfect products, give a certain amount of time and accompany its growth.

Compared with other coffee brands and independent coffee, Pangdong, which is still in the exploratory stage, comes from the coffee shop, which focuses on neither the price nor the specialty products, but focuses on the user experience that it is good at, makes the service to the extreme, and attracts fans to come to the store for consumption. also collect opinions from all parties to constantly improve themselves.

Sincere hospitality is undoubtedly a must-kill skill for Pangdong to come from a coffee shop, but as the saying goes, "it takes a good blacksmith to make good steel." if there is no product in the field of coffee, Pangdonglai Cafe, which relies solely on service, may only be an attempt in the industry.

Picture from: Xiao Hong Shu

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