KFC Coffee X Wang Laoji, Netizen: Go to the fire and get angry again?!

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

Since KCOFFEE broke down 100 stores, KFC has continued to work hard on the coffee track and will launch tomorrow's limited drink Wang Laoji flavor bubble American style, which will be co-signed with Chinese herbal tea brand Wang Laoji.

It is understood that some stores have put up promotional posters in conspicuous places at the door. from the posters, we can see that KFC has designed a theme cup cover for the joint event, and the price of the breakfast package is not high, which is acceptable to the public.

As one of the traditional national brands, Wang Laoji's establishment can be traced back to the Daoguang period of the Qing Dynasty. It is the most famous Cantonese herbal tea brand in the country. Because of its long brand history, Wang Laoji is recognized as a "Chinese time-honored brand" by the Ministry of Commerce. The brand image is more "heavy" in the eyes of the public.

In the era when China's beverage market is relatively not rich, Wang Laoji combines the functionality of his drinks with hot pot, barbecue and other catering scenes, coupled with a variety of advertising input, a simple "fear of fire, drink Wang Laoji" spread through the media and thus deeply rooted in the hearts of the people, the bright red cans became a member of everyone's table.

However, in recent years, the beverage market has become more and more rich and diverse, functional drinks, sparkling water, cold tea and other drinks are gradually favored by consumers, eroding Wang Laoji's herbal tea market. And young consumers increasingly prefer tea and coffee, so that Wang Laoji's status in the eyes of the public continues to decline, thus reducing the degree of attention.

In order to attract the attention of young consumers, Wang Laoji has made many attempts before, such as launching strange flavor herbal tea such as "Teng Jiao Qingti" and "domineering durian", launching "surname cans" that cater to young people's consumer preferences, setting up offline coffee shops in cooperation with American brands, and so on. The old brands nearly 200 years old have the courage to break through in order to squeeze into the sight of young people, but the actual results are not as obvious as expected.

On the other hand, KFC has recently been busy with increasing investment in coffee, opening stores, reducing prices, producing new products, etc., but it is not enough to really attract the attention of young people. Perhaps the previous joint name of Ruixing and Maotai gave KFC some inspiration, which led to the cross-border joint name with the traditional national brand Wang Laoji, hoping to take advantage of this unexpected cross-border cooperation to achieve eye-catching effect.

However, the new product has not yet hit the shelves, and some netizens on the platform have tasted the joint name "Bingguang style" of this cup in advance using the existing materials on hand. Compared with Lucky's Maotai latte, KFC's restricted drinks do not have a high threshold for reproduction. You can easily make yourself at home by buying a bottle of Wang Laoji and sparkling water in the supermarket, and you can adjust the mix according to your personal taste.

So in the eyes of some people, even if the official 9.9 low price is really attractive, it seems that you don't have to spend it if you can control it at home.

Under the condition that everything can be co-signed, it remains to be seen whether the collision of "Sino-American herbal tea" between KFC and Wang Laoji can cause a storm as the brand wishes and become the next joint legend of "Lucky X Maotai".

Picture from: Internet

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!