Customers posted a post complaining that extra large cups of coffee would not increase the price! Does the cup rise depend on replenishing water?
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Nowadays, more and more consumers pay attention to the ratio of performance to price, and large sizes of coffee can most directly reflect "value for money".
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With the popularity of large buckets of coffee, many independent coffee shops have also launched cups of different sizes for customers to choose from. In particular, the oversized American style, which focuses on cheap bowls, is known as "the magic weapon to save beating workers." when you stay up late and work overtime, it seems that you can work hard all night.
A few days ago, some netizens complained that they ordered a "super cup of iced American coffee" labeled 480ml in a coffee shop for several days through the takeout platform, and the price was 4 yuan higher than the "large cup of iced American coffee" of 360ml specifications. The cup shape has indeed been upgraded, but the taste of large-capacity coffee is a little light.
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Until one day, she re-ordered the small "large iced American coffee" and found that the coffee flavor was even stronger, so she went to check the product information disclosed by the platform and verified with the merchants. the original larger cup-shaped "super-large iced American coffee", the coffee base is unchanged, or the same double concentrate. In other words, compared with the "large iced American coffee" of 360ml specifications, the oversized coffee, which is more expensive, is made by adding more 120ml pure water to complete the "liter cup".
In this regard, netizens said that since consumers have chosen to increase their money to raise the cup, they naturally hope to get a "large coffee" equivalent to the price. A cup of iced American coffee is composed of Italian concentrate, water and ice cubes. With the increase of the cup quantity, there is no doubt that the three increase at the same time. The poster now spends an extra four yuan to "buy" 120ml pure water, and the store does not specify the number of concentrated copies on the order page, so she thinks this practice is more or less "cheap".
When it comes to the choice of different cup shapes, I believe many people think of Starbucks first. According to Starbucks' standards, different cup sizes correspond to different amounts of espresso, followed by water / ice. For example, the medium cup hot American style labeled 355ml defaults to two portions of concentrated water, the 473ml large cup hot American style contains three parts of Italian concentrate, and the largest 592ml super large cup American style is made on the basis of 4 shot, and the price increases one by one with the volume of the cup.
But in independent cafes, the standards for making this kind of coffee are slightly different, with relatively less stringent details such as steps, proportions, and temperature.
First of all, the cup shape of each store is different, and the extraction scheme is different, which determines the taste and concentration of the concentrate; secondly, the store's understanding (interpretation) of the drink will be different, so there will be a certain gap in the corresponding amount of concentrated and ice water. Therefore, even if it says "oversized iced American coffee", there is a good chance that the two cups of coffee will grow into two different kinds of coffee.
The popular "XL size coffee" in the coffee circle, because you have to consider the size of the cup, the concentration and taste of the coffee can not be diluted, so it is generally added 2 to 3 times the concentration, although there is no specific standard to indicate how much coffee to add, but the production experience tells us that according to the size of the cup, add 1 or 2 extra espresso liquid, and then make up the "liter coffee" made by ice water. Is the real material accepted by the public. Oversized iced American coffee.
Picture from: screenshot of Xiao Hongshu
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