Nanjing's 10-yuan hand-brewed coffee was evaded by customers! Nestlé says it will supply it for free!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
"as soon as the door opened, everyone came, and I was so busy that I couldn't stop selling it until more than 11:00 in the evening the day before. I didn't have time to eat. As soon as I saw it, I quickly closed the door. I couldn't bear it."
Less than 48 hours after the explosion, a reporter found the protagonist "Mrs. Han" according to the name of the store in the video, "Mrs. Han" and interviewed him.
Mrs. Han said that the demand for coffee in the store is surging, Nestl é has directly sold out of stock, and sometimes there is a shortage of boiled water supply. Usually it opens at 9 o'clock in the morning, but before the door opens these days, there is already a queue at the door of the shop. Auntie Han said, "more coffee has been sold in the past two days. Today is more than yesterday, and yesterday is more than the day before yesterday."

During the interview, the aunt also told the reporter that in fact, her "main business" is to sell Sugar cane juice, which can sell more than 1000 jin a day. After more than 30 years of operation, the coffee has risen from two bars of 6 yuan to now three bars of 10 yuan. "Nestle coffee, which I always drank, was unaffordable to many people in the past. in our time, this was the best coffee."
For the coffee business that suddenly exploded, a reporter saw that Mrs. Han had entered a large number of Nestle 1: 2 instant coffee in the store, while she herself said, "it's going to be out of stock," while busily cutting three pieces of coffee with scissors and pouring them into the cup. then hold up an old-fashioned thermos bottle and start flushing, stir it with a spoon, seal the cup, and pack it for the customer.

In the face of the question of "does 10 yuan a cup of hand-made coffee make money", Mrs. Han said bluntly that although she earns less, she sells more, it is a small profit and quick turnover. "I can't make a profit if I sell so much. Why am I so tired if I don't make money? I don't care whether it's hot or not. I do it all the time. I actually do business."
According to Hyundai KuaiBao, when he arrived at "Mrs. Sugar cane juice" at more than 11 o'clock on the 19th, he saw from a distance that many people were lining up in front of the store, almost all of them young people. Most of them said that they came for "10 yuan a cup of hand-made coffee" after browsing the video. many of them are foreign tourists.
During the day, the reporter also observed that in addition to Aunt Han herself busy in the bar, another woman was also helping to pack, "We are neighbors, she is nice, I think she is too busy, so come and give me a hand."
As Aunt Han became popular on the Internet, Sugar cane juice's store attracted a lot of online celebrity anchors, all of whom came to "clock in" with high-definition cameras. These anchors filmed Aunt Han making coffee while photographing the crowd of onlookers, and the number of online viewers in some live rooms instantly exceeded 10,000.
In the face of "splashing flow", although it is true that Mrs. Han has brought a steady stream of guests, but at the same time can not help but encounter insincere customers who only want to "rub the heat". Just yesterday, a netizen posted a video saying that Aunt Han was busy making coffee in the crowd, only to be run away by customers. In the video, she is looking everywhere and seems to be looking for someone. "he just shot the video and didn't sweep the money. He just bought it."
As the biggest beneficiary of this wave of traffic, Nestl é officials also followed the pace, not only overnight renamed the three-in-one instant publicity cover to "Nanjing 10 yuan Ah Yi same style Coffee", and painted a customized cartoon character for Mrs. Han.
Nestl é also said that it has arranged offline free supplies to its aunt, and responded positively to netizens' expectations, inviting Aunt Han to the live broadcast room if she is willing.
Video picture from: Internet
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
- Prev
How to kill the foam of latte? What is the function of the inverted cylinder? Why use refrigerated fresh cattle to make milk coffee?
To be reasonable, the first impression of coffee is also very important! For example, when the exquisiteness of two hot lattes are completely different, we will take it for granted that the good-looking cup of coffee will taste better. Although the exquisiteness of the coffee will not affect the taste of the coffee, it is because it first visually gives us a good experience, so
- Next
Customers posted a post complaining that extra large cups of coffee would not increase the price! Does the cup rise depend on replenishing water?
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop Nowadays, more and more consumers pay attention to cost performance, and large portions of coffee can most intuitively reflect the "value". With the popularity of large barrels of coffee, many independent coffee shops have also launched cups of varying capacity for customers to choose from, especially the main ones.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m