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1 cup is worth 2 cans of Red Bull! Starbucks sells energy drinks instead of coffee!

Published: 2024-07-21 Author:
Last Updated: 2024/07/21, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop As we all know, in addition to various flavors of coffee, Starbucks also makes some unexpected combinations from time to time. For example, when the previous "coffee + olive oil" came out, it made coffee lovers speechless. Recently, Starbucks has started again

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As we all know, in addition to various flavors of coffee, Starbucks also makes some unexpected combinations from time to time, such as when the previous "coffee + olive oil" was born, it made the majority of coffee lovers speechless.

Recently, Starbucks has started a new experiment. Stores across the United States have launched a series of iced energy drinks called Iced Energy, with three new products on the market, one of which is limited to purchase on App, and stores are only available in Tropical citrus and Melon Burst.

In terms of appearance, the whole cup of drink is colorful and transparent, so it is suitable for photography, and official publicity and composition table show that the drink is a low-calorie, sugar-free drink, which fascinates many young consumers. the new product has been put online and an order has been placed to try.

However, some users have noticed that this energy drink, which seems to have nothing to do with coffee, contains as much as 205 milligrams of caffeine, far higher than Starbucks' large latte, equivalent to six cans of Coke or two cans of Red Bull. Some caffeine-sensitive consumers said they had insomnia that night after showing off their new products.

The overall energy drink market in the United States has exploded in recent years, with sales of energy drinks soaring from $13.5 billion at the end of 2019 to $22 billion by mid-May, according to Circana, a Chicago-based market research firm.

Many brands have noticed this promising market and successively launched unique energy drinks to attract the attention of consumers. Among them, the Charged Lemonade energy drink launched by the US roasted coffee chain Panera Bread has been popular with local consumers, but the drink with a caffeine content of up to 390mg has also made the brand controversial.

According to comprehensive US media reports, the drink was linked to two murders in 2023. Two consumers died after drinking the energy drink without knowing the exact composition of the drink. As a result, Panera Bread, the producer, was subject to a number of lawsuits and began to phase out the drink on May 7.

Unexpectedly, Starbucks joined the energy drinks track in less than two months, selling drinks with more than 200 milligrams of caffeine, which netizens saw as an adventurous menu adjustment. The US Food and Drug Administration (FDA) has recommended that adults eat 300mg of caffeine a day. From this point of view, consumers should be careful not to drink too much when choosing new Starbucks products, so as to avoid symptoms of physical discomfort.

In addition, the American Academy of Pediatrics says teenagers and children should avoid energy drinks for health reasons. It has been pointed out that Starbucks' new products look like caffeinated juice, which can easily arouse the curiosity of young consumers and worry that unwitting children will buy them in order to taste fresh.

As to whether measures will be taken to prevent children from buying and drinking the newly launched energy drinks, Starbucks recently responded in an email that "they all have public ingredients and nutritional information in the store menu." so customers can choose products that suit them.

Picture from: Internet

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