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Due to internal adjustments, coffee brand Manner has temporarily closed many stores!!

Published: 2025-12-05 Author:

Last Updated: 2025/12/05, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, many consumers posted on Social networks saying that Manner, where they usually go to, suddenly closed for some reason. Since the brand did not post any notices related to the store closure, they quickly became aware of the actual reasons why these stores were closed.

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Recently, a number of consumers posted on social networks that their usual Manner had suddenly closed, and the actual reasons for the closure of these stores quickly aroused suspicion among netizens because the brand did not post notices related to the closure of the stores.

Similarly, many consumers who are used to ordering online have also found on Manner Mini Program that the stores they patronize display "rest" pages for several days in a row. People do not know the specific reasons for their closure, nor do they know exactly when business will resume.

To this end, when someone contacted Manner Coffee's artificial customer service and asked why the store located at the subway station of the Shanghai Natatorium was not open, the other person said: "this store may be going to be closed, you (customers) can pay attention to other stores."

In fact, since June 25, some netizens have posted pictures and texts indicating that the Manner near the location has suddenly been shut down. Unlike the above, the stores will be closed with a notice on the glass door or bar, some closed for five days or closed for a week, but will resume business on July 1, that is, today.

In this regard, some netizens speculated that the temporary closure of these stores may be affected by several previous conflicts between clerks and customers, as well as the shortage of personnel in Manner itself, and the probability of baristas standing guard in these stores has exceeded too many working hours, so baristas may have been arranged to have a holiday and rest in order to ensure that the stores can operate normally in the follow-up.

As more and more people noticed that the Manner was not open, there were different opinions about the reasons for closing the store, and then a worker showed up in the comment area and explained: "We went to work in another store."

It is understood that Manner has recently carried out internal staff adjustments: first, employees who have exceeded the number of working hours are arranged to take a few days off at the end of the month, while those with less than full working hours go to support the production of other stores, which also leads to the closure of some stores.

For example, a screenshot of a group chat posted by netizens this morning shows that from July 1, the business hours of a Manner in Beijing will be changed to 8:00-17:00. It is worth noting that Manner initially announced new business hours from 7:30 to 18:00, but not long after that, there was another notice that the opening time of the store had been shortened by another hour and a half because of the state of the store.

After the Manner incident, the operation and management of the brand can be said to be a topic that the whole coffee industry is paying attention to. Last week, the person in charge of Manner also mentioned that the "one-person store" will be adjusted later, so the current "redistribution of staff" may be the trial stage of the rectification policy. In the face of the current market trend of volume low price, volume efficiency and volume products, whether Manner can find a balance among chain, boutique and parity, let's continue to wait and see what happens.

Picture from: screenshot of Xiao Hongshu

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