Downtime for half an hour! The ancient tea free activity was accused of being "impossible to enter at all"!

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The day before yesterday, the tea brand Gu Ming launched the milk tea 9.9 free drinking activity, which lasted for half a month. In order to make more consumers pay attention to the event, the brand regularly distributed 500000 coupons on Mini Program from today, adding to the fire of the 9.9 discount event.

It is reported that in addition to free coupons, Gu Ming also has a large number of coupons of 4.9yuan and 8.9yuan. Fans attracted by the welfare of the event squatted early and opened Mini Program as soon as they arrived at 12: 00.

However, a large number of users found that when they clicked into the active interface and happily entered the password, what they were waiting for was not a hint of winning a free order, but a blank. Many people speculate that too many people participated in the event, resulting in Mini Program overwhelmed and collapsed directly.

For a while, fans on social platforms posted posts complaining about the poor Mini Program. A large number of messages and screenshots about the collapse of Mini Program appeared on Gu Ming's official account. # Gu Ming collapsed and once jumped into the top search list, causing discussion.

According to official announcement, 100000 free coupons will be distributed on Mini Program at 12:00 today. However, netizens who waited for the official start of the activity said that Mini Program had already stuttered and the interface could not be loaded a few minutes before the start of the activity.

The collapse of Mini Program intensified after 12:00, and the server was unable to handle the influx of user requests in a short period of time, resulting in a downtime of nearly half an hour. Many people reported that they could not successfully load out the active interface when they manually refreshed or even switched to a computer into Mini Program.

As a matter of fact, the activity of seizing and waiving single coupons with input password is not new, and it has long been one of the commonly used promotion methods for tea brands. Tea concubine used this form before to promote the new product Wanli Mulan, and Mini Program briefly stuttered at the start of the event. However, users who have participated in two coupon grabbing activities said that the downtime of Gu Ming's event was too long, so that the user's sense of experience was not as good as that of overlord Tea Ji.

Today, Mini Program is not only the most commonly used tool for tea consumers to place orders, but also an important platform for official discount activities. Therefore, in the view of netizens, the official Mini Program should be valued by the brand, and it is necessary to maintain it carefully during the popular activities, so that customers can place orders normally.

But this is not the first time there has been a problem with Gu Ming's Mini Program. Regular users said that before the official launch of buy one get one free and other time-limited activities, there is a certain chance that the active interface will collapse, which is already a "daily operation". Customers have repeatedly reported to the brand that they do not feel good about the use of Mini Program, but the authorities do not seem to take it seriously.

Most consumers believe that since Gu Ming wants to use promotional offers, time-limited orders and other activities to win public attention and drive store sales, he should be fully prepared before the event to give fans a better sense of experience. instead of letting expectant users experience program crashes over and over again, people are dissatisfied with or even resistant to the brand.

Picture from: Xiao Hong Shu

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