Internal disclosure! Ruixing employees want to open milk tea?!

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Recently, a netizen ordered a lucky drink and was shocked by a scene on the bar when he entered the door to pick up the meal.

The clerk who was taking inventory put more than a dozen bottles of concentrated juice on the table, and the long row looked colorful, making people think that it was some chemical laboratory full of reagents, which had a great impact on customers who met for the first time.

But for Lucky employees, these colorful concentrated juices are the source of their recent troubles. Many shop assistants posted that since July, most of Ruixing's new products on the line are drinks with concentrated fruit juice. when making, you need to add various ingredients to the sherk cup, and then mix them evenly by shaking. so you may have to shake dozens of cups in case of an explosion.

The troublesome production process makes the workers complain, and I hope the new product will be simpler in the future. However, they howled that there was no light ahead of Ruixing's new plan in August through the latest operational affairs.

According to inside information disclosed by employees, Rui Lucky has a drink called "Light Jasmine" in its new product in August. According to the ingredients, the new product should be a light milk tea with green coffee, milk and jasmine tea, which is ridiculed by many people as the "lucky version of Boya."

The long formula, tedious production process, and new products that do not need espresso have made some lucky workers feel that they are less and less like a coffee button maker, but more like a milk tea. so much so that they jokingly suggested that Lucky should change its name to "Lucky Milk Tea" to better fit the current product positioning.

"who knows grapes, lemon tea, classic lemon tea, matcha tea, lemon tea makes people confused early in the morning", "more and more do not understand these new products … you can change your name to Lucky Tea." , "Lucky has her own overlord Tea Girl", "Coffee shop is not like coffee shop, milk tea shop is not like milk tea shop".

However, some of the veteran employees who have accompanied Rui Xing for several years are not surprised by the new light milk tea.

Ruixing launched the "Little Deer Tea" series in 2019 and later changed the series to the sub-brand "Little Deer Tea luckintea". The old clerk recalled the past, saying that they needed to remember the more complex ingredients than they are now, not only to make coffee drinks, but also to shake out cups of milk tea with small ingredients such as pearls and coconuts.

According to the official Weibo of Little Deer Tea luckintea, the account was last updated in 2022. Perhaps due to a change in operating strategy, Ruixing removed the "Little Deer Tea" series and stopped operating the brand, instead developing various flavor coffee drinks and launching popular raw coconut lattes, sauce-flavored lattes, and so on. Let the public forget that it once ran into the milk tea track and owned a milk tea brand.

So in the eyes of veteran employees, Ruixing today is just trying to find its original mind and re-adjust some products with good feedback a few years ago and then put them on the shelves. There is also speculation that if the new product "gently Jasmine" can get good market feedback, the brand may revive the dead "Little Deer Tea".

Picture from: Xiao Hong Shu

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