The store was suddenly closed! %Arabica can't hold it anymore!

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Yesterday, when a netizen was on his way to work near Fengshengli in Shanghai, he found that the% Arabica store near the exit of the subway station was empty. He walked in and found a sign at the door saying, "due to the adjustment of brand strategy, business will be closed on August 5, 2024."

For consumers who have been to this% Arabica store to buy coffee, the closure notice came too suddenly. Some people claimed that they had bought drinks at the store last weekend, but they never thought that the store was no longer open for business one day.

It is understood that the store opened on February 2 this year, the first Arabica store with ceramic hall cups. The design of the space in the store combines the Shanghai style of the old Shanghai, and aims to enable customers to enjoy the unique amorous feelings of Shikumen while tasting coffee and baked meals.

In addition, in addition to updating the coffee bean list regularly, customers can also mix coffee beans from different places under the guidance of professional baristas in the store to witness the roasting process of coffee beans from raw to cooked.

From the enclosure decoration, opening to welcome customers, to now quietly close the shop, but also only half a year. Nearby residents said that at the opening of the Arabica, many celebrities on the Internet could be seen in front of the store, and there were also many fans who clocked in here to try something fresh. Unexpectedly, just in the past few months, the store is heading towards the end of "graduation", which can not help but make loyal users feel shocked and sorry.

However, some citizens think it is reasonable that this% Arabica will close its shop. Because the store is located near Fengshengli, there are no less than 10 coffee shops for consumers to choose from.

Among them, the third store of Blue bottle Coffee in China, Zhangyuan Dian, is located here, surrounded by Lucky, Manner, KUDOO and other chain stores, as well as some independent cafes with their own characteristics.

In contrast,% Arabica, which is dominated by boutique coffee, entered the region later than its counterpart Blue bottle Coffee, which has laid the foundation. The price-to-performance ratio of the product is not as good as Manner, which has many stores around here. Therefore, even with exquisite store decoration and superior location, this% Arabica can attract very limited customers.

Nearby residents pointed out that although the surrounding area of Fengsheng Li is unique and can attract tourists to sign in here, there is not so much traffic around here on weekdays, which leads to fierce competition among coffee shops in this area.

Not long ago, the chain coffee brand costa closed its store, which has been open for more than a decade, and the guests who often cared for in the neighborhood were greatly regretted. But some people think that the% Arabica store, which has only been in operation for half a year, may have found that the store is deserted, and that the store's income is difficult to support its daily operation, and that it is in the consideration of timely stop-loss, so it hastily withdrew from the competition circle of this inch of land.

Picture from: Xiao Hong Shu

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