Close the store and cancel it! The first crowdfunding cafe cannot hold it anymore!

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Recently, Xiaoxiang Morning Post reported that Beijing 3W Coffee has been cancelled recently.

Most people may not be familiar with the name, but more than a decade ago, 3W Cafe was the "prettiest" on Zhongguancun Street. Behind it is the support of 100 Internet bigwigs, such as Shen Nanpeng (co-founder of Ctrip travel network) and Xu Xiaoping (co-founder of New Oriental), and many young people with entrepreneurial dreams come here.

It is understood that 3W Coffee, founded in 2011, is an entrepreneurial cafe born with Internet genes and dedicated to "founders", attracting grassroots entrepreneurs, IT young entrepreneurial college students and investors. It is also the first crowdfunding cafe in China based on a crowdfunding model, with shareholders including Shen Nanpeng, Xu Xiaoping, Zeng Liqing (formerly Tencent COO) and other about 180 Internet investors and executives.

With the addition of leaders in these industries, 3W coffee became the king of the era of coffee creation at that time. In just 4 years, it has set up chain stores across the country and set off a 3W-style entrepreneurial coffee business model. At the height of entrepreneurship, 3W Cafe was packed with young people holding business plans and waiting for roadshows.

In March, however, the Beijing Business Daily said in an exclusive visit that the door of the 3W coffee shop, one of the former landmarks, was locked and only the debris left on the workbench could be seen through the glass window. Security personnel at the nearby building said the store had been "closed for a long time".

The person in charge of the store explained to the reporter that the reason for the closure was that "the lease contract with the owner expires normally" and said that "there is a new development plan, but this is an internal strategic plan of the company, so it is not convenient to disclose more information for the time being." I just didn't expect that after 5 months, the operating status of Beijing 3W Coffee will be changed from existence to cancellation.

As a milestone in the era of "creating coffee", the quiet loneliness of 3W Cafe also seemed to represent the current situation of entrepreneurial cafes that were popular and full of bosses at that time.

Compared with today's coffee shops, the "Chuangka" represented by 3W coffee is not actually a cup of drink. They use cafes as carriers to provide a platform for entrepreneurial incubation, and coffee accounts for only a small portion of store revenue. Like Garage Coffee, which is similar to 3W Coffee, it specially provides entrepreneurs with free Wi-Fi, information sharing and other entrepreneurial services. The rent of a work space in the entrepreneur's office area is 20 yuan per day, and the rented entrepreneur should be guaranteed to work here at least five days a week.

It can be said that the guests of the start-up cafe do not come for a cup of coffee, they gather here in the hope that their projects will be seen or invested by bosses. However, with the passage of time, under the influence of many factors, such as higher entrepreneurial threshold and people being more cautious about entrepreneurial risks, entrepreneurs gradually decrease, entrepreneurial incubation declines, and the closure of 3W Cafe, which is closely related to entrepreneurship, is not unforeseen.

It is often said that the waves behind the Yangtze River push the waves ahead. Now the cancellation of 3W Cafe is like the front wave that was photographed to death on the beach in the tide of the times. With the end of the era of "creating coffee", it has withdrawn from Zhongguancun Street, which once witnessed many entrepreneurial dreams.

Picture from: Internet

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