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Happy tea starts in autumn! Brand launches award-giving activities to attract attention

Published: 2026-02-25 Author:

Last Updated: 2026/02/25, ▲ Click to pay attention| Daily boutique coffee culture magazine Coffee Factory begins autumn, a solar term that should mean the beginning of autumn, but now it has become a reason to order milk tea. As the saying goes, the sense of ceremony at the beginning of autumn is not given by oneself, but by the milk tea shop. In order to grab the traffic of "the first cup of milk tea in autumn", each major

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The Beginning of Autumn, a solar term that was supposed to imply the beginning of autumn, has now become a reason for ordering milk tea.

As the saying goes, the Beginning of Autumn's sense of ritual was given either by himself or by the milk tea shop. In order to grab the flow of "the first cup of milk tea in autumn", the major brands have also made full efforts in marketing in advance.

Different from the marketing line of other brands, this year's "Autumn Cup", like tea mainly hit a "big". Before the Beginning of Autumn arrived, Xi tea first started the topic of the first cup of happy tea in autumn. Lucky netizens selected to send a huge happy cup half a person high. According to netizens, this cup, which is bigger than a bucket, can be used as a "conspicuous bag" outside. It can also be used as a practical storage box at home.

On the same day of the Beginning of Autumn, Xi Cha gave full play to this "big" idea and launched an event to award a "grand prize" to the first person to buy the first cup of milk tea in autumn. The name of the grand prize is "gratifying Honor Certificate", and the winner can be called "racing against the clock to touch fish and race for the first place in drinking tea", which can be said to be full of "e-people" taste.

The activity rule is very simple, that is, the first person who buys the first cup of milk tea in autumn, that is, the lucky customer of order No. 8001, can get the following 1.5-meter-high giant certificate on the spot.

Milk tea on the one hand, awards on the other, as an extroverted E person, I was excited to hear that, "after drinking milk tea for so many years, you are still the first one to give me an award." Even if some people drive 7 kilometers against the scorching sun, they have to seize this precious "honor" and finally do not forget to smile and take a group photo before leaving. No matter how far away, for the sake of this sense of ritual, fight!

But for people who are extremely introverted socially, this "lucky day" is probably not a surprise, but a shock. Just imagine, unknowingly, the clerk brought out a huge card from behind for you to take home, which made people's toes buckle the ground improperly.

Some lucky customers said that when the wedding tea got the certificate, they were even arranged for an informal but awkward award process: first sign their names in the space under the word Hexi, and then the shop assistant began to read a set of prepared "award words". Then take a picture together before you can leave with the "grand prize". I don't know. I really thought I won the lottery.

Although the marketing of this "autumn milk certificate" of Xi Tea is very alternative and scares off many people who are afraid of society, in terms of details, the brand is still carefully designed. Perhaps considering the problem of carrying, Xi Cha specially set the "grand prize" to be folded in half and packed in bags or boxes, so that lucky customers can easily take it home.

It is reported that the enthusiasm for drinking tea in "Autumn Cup" is high. Compared with the previous day, the sales of many stores of Xi Tea increased by more than 600%. Among them, "Super succulent Yellow Peach Mang" was listed as a new product, and its first-day sales exceeded 400000 cups. This figure also set a new sales record for Xi Tea itself.

Picture from: network screenshot

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