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IP is exposed to discrimination! The new brand name of Luckin Coffee has caused controversy!

Published: 2026-06-26 Author:

Last Updated: 2026/06/26, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop yesterday announced that it will be co-branded with the domestic stand-alone game "Black Myth: Wukong", and the limited drinks Tengyun American and themed surrounding will be launched next Monday. As soon as the news came out, related topics rushed to the hot search list. As early as the end of last month, there were netizens on the Black Legend Post Bar

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Yesterday Ruixing Guan Xuan will co-sign with the domestic stand-alone game "Black Myth: Wukong" to limit the drinks Tengyun American style and theme will be launched next Monday. As soon as the news came out, the related topics rushed to the hot search list.

As early as the end of last month, some netizens in the Black Myth post bar broke the news that the game was co-signed with Lucky and posted photos to prove it. But lucky responded to this, "do not believe the grapevine", so that players do not dare to think about it. Now that the joint event is certain, the limited perimeter map has been widely circulated on social platforms, and a large number of gamers are looking forward to it.

It is understood that "Black Myth: Wukong" is the first domestic 3A stand-alone game, since the pre-sale on June 8 has become the focus of discussion in the industry. According to the 21st Century Economic report, sales of the game exceeded expectations in a month of pre-sale, with sales of nearly 400 million yuan.

In addition, 52 global media gave an average of 82 points as of early Saturday morning, with several even giving full marks, according to the global game rating website Metacritic. Many stand-alone gamers around the world have high expectations for the 3A game produced by local Chinese developers.

You know, 3A games represent the highest quality products in the game industry, which often requires a lot of cost, time and manpower. In the past, only game developers in Europe, the United States and Japan had the ability to dabble. So for China's game industry, "Black Myth: Wukong" can be said to be a milestone in the industry.

Lucky co-operate with it this time, and set the launch time of the game on the day before the official launch of the game, the significance of which is self-evident. However, most gamers do not care, but are very happy that Rui is "connected to what they like". As soon as they learn of the joint event, many people say that they can't wait to place an order.

However, there are also some voices who are not optimistic about the joint name in the comment area of the official announcement. Netizens said that Lucky's previous joint activities were mostly cute and interesting styles, and most of the audiences were female consumers. The co-branded IP is a stand-alone game that touches on areas that some consumers don't know and may make non-gamers reluctant to spend for it.

And some netizens pointed out that according to a relevant report released by IGN last year, some game developers of "Black Myth: Wukong" have made vulgar comments with sexism on public platforms, such as "3A masterpieces do not need female players." it is considered that its creative team does not respect female groups. These inappropriate comments have also led to the game being unpopular and even boycotted by female netizens since its pre-sale.

(screenshot of the speech by the creative team of "Black Myth: Wukong")

Therefore, many people believe that Rui Xing has chosen to cooperate with "Black Myth: Wukong." although Rui Xing can borrow the "Dongfeng" of China's first 3A stand-alone game to attract more attention, it may also be hurt by the public opinion storm brought by the partner itself, causing resentment and resistance among some consumers.

Picture from: Internet

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