Comparable to magic medicine?! Naixue's Tea X Harry Potter joint event is full of situations!

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Since tea, coffee and other brands began to launch joint activities, there is a very high voice of IP, but rarely see related activities in China, that is, the Harry Potter series with many fans around the world. Recently, the world-famous IP and Nai Xue's tea joint cooperation, so that a large number of domestic fans are looking forward to.

In the Harry Potter story, the characters are divided into different camps, the most famous of which are the four colleges at Hogwarts School of Witchcraft and Wizardry: the red Gryffindor (also known as the Lion House), the yellow Hutchpatch (also known as the Badger Court), the blue Ravenclaw (also known as the Eagle Court) and the green Slytherin (also known as the Snake House).

Taking this as an inspiration, Nai Xue launched four restricted drinks and special packing cups, corresponding to these four colleges.

For many Harbin fans, they will belong to one of the camps because of their favorite personas, so fans from all camps are rubbing their hands after learning that the joint signing event is underway. Prepare to "defend the honor of the college" with beverage sales in this "Naxue-named College Cup".

However, when they saw the domineering kale kiwi fruit that echoed the representative color of the Snake House on the publicity poster, the fans who wanted to compete for the first sales of the Snake House were "full of food," and many people even said bluntly that "Snake House has been eliminated first."

It is understood that this drink is the first fruit and vegetable drink sold by Nai Xue, which has been on the market before the joint event.

Recently, the popularity of fruit and vegetable tea has increased, and many brands have launched related products one after another to meet the needs of consumers for healthy eating. However, the combination of vegetables and fruit juices is still not very accepted by the public, and some people even think that these drinks are a bit like "dark cuisine".

Therefore, some people speculate that the reason why this drink appears on the joint menu may be that the brand wants to use the popularity of IP to promote this fruit and vegetable juice so that more users can try it.

But for Snake House fans, many people were told to quit because it was fruit and vegetable juice, and some people chose to buy it, but most of them said bluntly that the drink tasted unexpected, "too bad." very healthy taste "," I drink it as a compound soup "," this is a fat-reducing meal "," like a magic potion boiled out of Professor Snape's crucible ".

As for the other three drinks, in the eyes of fans, they are also "Wolong and Phoenix chicks", each with its own trough. "the mud Ravenclaw threw up directly in the middle of his iron stomach," and "the glass of water in our badger yard."... " , "the aroma of Gryffindor".

In addition to limiting drinks, the surrounding area of the event is also the most controversial topic among netizens.

Many consumers said that they bought more than one cup of designated drinks in the hope of getting non-repetitive gifts, but what they actually received was contrary to expectations, and what they got was the periphery of a single style. so that many stores in Naixue were questioned by customers that they had not washed their cards with blind boxes, and the distribution around them was unreasonable.

Many fans said that they were looking forward to the joint activity of Hallipoli, the IP, and that the tea they worked with also had rich experience in co-naming, which should have been a mutually beneficial and win-win event, but the unexpected joint activities were full of conditions, which greatly affected the experience of the fans and reduced the goodness of the brand.

Picture from: Internet

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