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Don't let go of the goods! Lucky surrounding areas are questioned about "hunger marketing"!

Published: 2026-01-01 Author:

Last Updated: 2026/01/01, ▲ Click to pay attention| On Monday, two weeks before the coffee shop of the Daily Boutique Coffee Culture Magazine, the joint event between Lucky and "Black Myth: Wukong" was so popular that offline stores were full of problems. The raster card posters that the majority of players were longing for were sold out in just one morning, causing dissatisfaction among many consumers, and directly selling

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On the Monday of the previous two weeks, the joint activity between Rui Xing and "Black Myth: Wukong" was so popular that offline stores were full of conditions, and the raster card posters that the majority of players were thinking about sold out in only one morning, causing the dissatisfaction of many consumers. Ruixing was directly "scolded" on the hot search.

In order to quell customers' anger, Ruixing officials released a Weibo post that afternoon, saying that the posters had sold out more than they expected, had made a replenishment plan, estimated the production cycle to be 15 days, and said that netizens would be informed when the store arrived.

The notice stopped gamers who wanted to go shopping on the second-hand platform and began to count the days and other official news. As a result, as soon as the 15 days were over, customers who had not yet bought the poster immediately opened Mini Program to check the status of the alliance package that they had stopped buying.

On social media, netizens who have received a new batch of posters in Beijing, Shanghai and Guangzhou can't wait to take photos and discuss with others the differences in workmanship between the two groups of posters. At the same time, they also rushed to tell each other to let friends in other areas who want to buy posters pay attention to the news of local stores.

They say places such as Guangzhou and Shenzhen are close to nearby producers, so some stores got the new posters over the weekend. In other areas, due to transportation problems, there will be a deviation in the arrival time around the store, but it should be sent to various stores across the country in the near future. In addition, limited cup covers and paper bags will also be reissued to offline stores one after another.

Looking forward to the stars, looking forward to the moon, finally looking forward to the poster, the players around are very happy, take out the exquisite picture frame that has already been prepared and frame it. However, when opening the package, some people noticed that the production date printed on the outer package they just got from the store was July 15.

Netizens who discovered the situation said that the production date of the previously sold-out posters was July 15, while the latest batch of posters was produced on August 28. This can not help but make consumers suspect that they are not getting the perimeter of the reprint.

It was also noticed that there were many customers with different production dates, including one who compared the poster he had just bought with the poster he had snatched two weeks ago and thought it should be the same batch. And this also makes many consumers question Ruixing's marketing strategy.

Some people speculate that it may be that there is not much stock around, so Lucky distributes the old goods together with the new models to the stores, and the consumers who get the old ones may be the "lucky ones." However, some people think that some stores may not replenish the goods, but give away posters that have not been distributed before.

It is undeniable that Rui Lucky and "Black Myth: Wukong" have received unprecedented attention and popularity, and the enthusiasm of consumers has led to a shortage of demand around some stores. However, in the view of some customers, since the first batch of posters have a large amount of stock, the brand convenience should be reissued to out-of-stock stores, rather than keeping consumers who like joint IP waiting for two weeks.

Picture from: Xiao Hong Shu

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