Popularity is no longer! The customer flow at the first store of Bear Claw Coffee has dropped sharply!
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In the winter of 2000, a new coffee shop opened on Yongkang Road in Shanghai. there was only a dark gray wall with a hole in the wall. when the guest finished placing the order, a furry bear paw would stick out of the hole and deliver the ready-made coffee to the guest.
The chic facade and special food delivery method made this bear claw coffee attracted public attention and discussion as soon as it opened. According to media reports, most of the employees of this store are disabled. Due to their own defects, most of these employees are social fears and do not dare to communicate with guests, so they have designed a different way of reception.
The warm story of winter attracts many consumers to wait in a long line to buy coffee, helping this special group of baristas with modest efforts.
Four years have passed, recently, some netizens who specially rushed to sign in on Yongkang Road found that the former online celebrity coffee was deserted.
The broken copper on the wall did not extend the bear's claws to greet the guests, but was blocked. The netizen was surprised to think that Bear claw Coffee had closed down, but after posting an inquiry, he learned that it was an own dragon. The store did not close, but the blogger went late and the store was closed for a day.
However, nearby residents said that perhaps due to changes in the surrounding environment, Bear claw Coffee is no longer as popular as it has just opened, and the hustle and bustle of waiting in long queues for coffee no longer exists. Some people once saw bear claws sticking out of the hole waving to passers-by, but only a few people stopped to place an order.
The manager of Bear claw Coffee also admitted that the current situation of the store was not good. "in the past, at our peak, the Yongkang Road store could sell 700-1000 cups a day, but now it is almost 100-200 cups a day." the sharp decline in sales has brought some difficulties to the operation of the store, but the manager said that the landlord has given a lot of support, and they will not give up easily and will continue to operate.
It is understood that after Bear claw Coffee entered round A financing in 2022, it said it would invest 20 million to open 100 stores in the first half of 2023. Stores have also been opened to Nanjing, Wuxi, Hangzhou and other places, but these stores closed in less than half a year. Narrow door data show that the brand currently has only 12 stores, 11 in Shanghai and 1 in Jiangxi.
The changes in the market environment have had a great impact on Bear claw Coffee, but because of its own public welfare attribute, it has been recognized by the disabled Persons' Federation and other departments and all sectors of society, and some caring enterprises have given support in opening shop rents and other aspects. this also makes Bear claw Coffee, although it has experienced a low period, can still survive and provide help to more disabled people.
According to thepaper.cn, more than 90% of the working employees of Bear claw Coffee are disabled, including people with physical disabilities, albino patients and autistic people in addition to people with visual and hearing impairment. Recently, the first barista shop has been opened for people with physical disabilities. apart from providing drinks, there is also professional experience of baristas for people with disabilities, hoping to help them solve their employment problems in this way.
In addition, the operator of Bear claw Coffee said they were preparing for the opening of three Shanghai stores. After that, Bear claw Coffee will also seek more shop opening plans, hoping to help at least 10,000 people with disabilities solve their employment problems in the future, so that they will have the confidence to step out of their homes, get in touch with society, enter society and have a better life.
Picture from: Internet
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