Manner sells beef noodles! Netizen: 5 yuan for bringing bowls?

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Recently, some netizens noticed a different Manner in the downstairs of a business building. Instead of a cup of coffee, there was a steaming meal in front of the guests in the store. In the video, the Manner looks like a canteen for workers upstairs, with customers having their lunches while discussing work with colleagues.

The discovery surprised the blogger, saying bluntly that Manner, who sells coffee, turned on the "canteen mode" and sold beef noodles. But for office workers who often go in and out of the office building, they are not surprised by the restaurant where Manner provides meals.

In fact, Manner opened its first light food store in Shanghai in early 2021. At that time, many brands carried out "Coffee +" in order to extend coffee to consumers' daily scenes. Manner is no exception.

The brand first launched a bakery, using the classic combination of "coffee and bread" to grab the breakfast and afternoon tea market. As for lunchtime, Manner chose light foods that are increasingly popular with young consumers to capture the hearts of health-conscious office workers.

It is understood that the main meals of light food restaurants include beef noodles, fried rice, salad, snacks and so on, with prices ranging from 25 yuan to 50 yuan. These meals are developed by the head chef of the Black Pearl restaurant invited by Manner and made by the kitchen staff in a semi-open kitchen and then delivered to customers. If customers are worried, they can see the overall environment of the kitchen room and the operation of the staff through the window of the pick-up area.

Many consumers who queue up to sign in at the store say that compared with the "box lunch for migrant workers" offered by the food and beverage brands around the store, the per capita price of Manner is not high, and it uses real materials, which makes people feel at ease to eat.

Moreover, for office workers, they can not only settle their lunch in light food restaurants, but also buy some bread and coffee and take them upstairs for afternoon tea. This working life is "comfortable and healthy", which is also the envy of netizens in other areas, shouting "can Manner's light food be opened all over the country?"

At present, Manner has opened several light food restaurants in Shanghai, Nanjing, Shenzhen, Nanning and other places, attracting many local fans to visit the store to taste.

However, in May this year, the light food store in Nanning was too small to set up a rear kitchen area due to the adjustment of the shops in the mall, so the light food service was cancelled and returned to an ordinary coffee shop. Some fans said they didn't know the difference of the Manner until after the news of the store was closed, and lamented that they didn't rush to experience it earlier.

At the same time, they also noticed that Manner's light food stores did not pay much attention to social platforms after opening compared to bakeries. Some consumers believe that the audience of light food products is limited and that they are not as easily accepted by consumers as coffee and bread, and that Manner currently has very few light food restaurants, only concentrated in prosperous areas of first-tier cities, so Manner has been dabbling in light food for three years, but not many people know about it.

Many netizens said that today's young consumers pay more attention to healthy diet, Manner might as well promote more, so that more dozen workers can eat a healthy and reassuring work meal.

Picture from: Internet

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