Coffee "rolls" tea, Starbucks "hard-melt" milk tea ring?!

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Recently, Starbucks special star time and space series launched four new products, among which two types of milk tea drinks without coffee have attracted a lot of attention since they were launched, making many onlookers can't help but guess that Starbucks has been "stimulated" by lucky. We're going to start rolling milk tea, too.

In addition to teasing, curious fans are still placing orders after the launch of the new product to try out how Starbucks version of milk tea is different from other tea brands.

According to the official ingredients, the raw materials of the two types of milk tea are not complicated, both are syrup, freshly brewed tea and milk. Unlike many milk teas on the market, the tea bags that are now brewed will be put into the drink, and guests can also add their own water after drinking milk tea to make the best use of the tea bags.

This practice was adopted when the time and space series was first introduced last year, when the tea in the drink slowly released its flavor on the way of distribution, achieving the best taste in the hands of consumers. Many customers agree with Starbucks' practice, saying that the milk tea that you can see after drinking is more reassuring than the milk tea brewed with some tea powder.

However, some consumers said after trying that the tea bags now brewed need to be removed by themselves, adding unnecessary steps to drinking milk tea. On the other hand, users who prefer strong tea flavor say that if they choose a cold drink, the flavor of the tea bag will be difficult to release during the distribution, so that when it is delivered to the hand, the taste in the mouth is lacking, unlike the milk tea they have drunk before.

In addition, the price of Starbucks' new products is also dissatisfied with some customers who pay attention to the value for money. The original price of the drink is 36 yuan. After receiving the coupon and issuing an order through a third-party platform, the price of a single cup of drink can be as low as 20 yuan, but the price is still not cheap in the eyes of milk tea consumers, and many people say bluntly that under the same price, I will still choose a milk tea brand.

It is understood that Starbucks is not the first time to sell milk tea. In early May, Starbucks launched a pearl-like milk tea drink in North America called Summer-BerryRefreshers, which contains raspberry-flavored pearls. However, the response after the listing was mediocre and was not very accepted by local consumers.

And the milk tea products launched in China this time. Starbucks takes into account the taste needs of local consumers, the raw materials are highly localized, as far as possible to cater to those who prefer milk tea users, we can also see the intention of Starbucks to make milk tea.

But in the tea market with a large number of similar products and extremely internal volume, this intention is actually difficult to attract the attention of consumers. They pay more attention to whether the taste of the product is right, whether the product is expensive and whether it is worth buying.

For example, Ruixing, which is also a coffee brand but sells milk tea, its milk tea product "Light Jasmine" has attracted a large number of fans to try because of its low price of 9.9 yuan, creating 44 million sales in a month, giving the brand a taste of the sweetness of entering the tea industry.

Therefore, netizens generally believe that although Starbucks milk tea pays attention to real materials, and its taste is also in line with the preferences of milk tea lovers, it is slightly inferior in terms of performance-to-price ratio, so it wants to break out in the tea market. Maybe it's not as easy as the brand expected.

Picture from: Internet

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