Coffee review

The heavier the "class flavor", the higher the density of coffee shops under the office building?!

Published: 2024-09-19 Author:
Last Updated: 2024/09/19, ▲ Click to pay attention| Daily boutique coffee culture magazine Coffee Workshop asks working workers, have you counted how many coffee shops there are around your workplace? Recently, a netizen posted a post to share the "Manner content" downstairs in his company. Judging from the map he posted, where this migrant worker is located

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Ask the workers in the workplace, have you counted how many coffee shops are around the place of work?

Recently, a netizen posted a post to share the "Manner content" downstairs of his company. Judging from the location of the map posted by him, there are fully 10 Manner within a kilometer of the worker's area. the density of stores in his view is really exaggerated, and he can't help feeling that he is surrounded by caffeine workers like himself.

This discovery makes many office workers want to express their views and comment under their posts. Some people say that there are 12 Manner and 33 Starbucks within one kilometer of their company. Some people say that there are one Manner; on the first floor and one Manner; on the second floor of the office building where they work. Some people say that there are one Manner, one lucky, two Starbucks and one Nova downstairs, but this is not counting the various cafes in the two shopping malls across the street.

Apart from the coffee shop, many workers said bluntly that they could see tea brands such as Xi Cha and Nai Xue around where they went to work. They said that if they went to the beverage store downstairs every day to buy a cup of afternoon tea, they could drink it for more than two weeks without bringing a repeat.

Many workers find that they can see several well-known brands of logo on their way from the subway station to the office building. Coffee shops and tea shops all seem to "set up camp" around the office building. They only need to walk a short distance from going to work to fish downstairs to buy a cup of coffee or milk tea.

However, if you think about it, it is no longer a strange phenomenon that coffee shops gather in office buildings. After all, compared with shopping malls and business circles, young white-collar workers and office workers in office buildings are the target customers of brands. they have a high acceptance of coffee and have a long-term habit of drinking coffee.

Moreover, many of them are in high demand for caffeine and may need to drink several cups a day in order to wake up and stay in good shape, so for brands, the stores set up in office buildings can accurately target coffee consumers and are not affected by the weather, holidays and other factors. Occasionally, they will encounter team-building orders, and store revenue is generally more stable.

On the other hand, for office buildings that provide space, coffee shops can not only enhance the image of office buildings, but also provide convenient catering services for office workers who go in and out every day, so as to attract more enterprises to move in. From this point of view, the scene of "ten steps a coffee shop" under the office building is not only conducive to brand revenue, but also allows offices to attract more tenants, but also to meet the needs of upstairs workers.

However, netizens with a clear and strange angle found that the place where the chain coffee shops huddled can also reflect the rich degree of the surrounding "class flavor".

If most office workers come and go in an office building who need caffeine, the number of coffee shops downstairs will increase accordingly, he said. Depending on the situation, some brands may decide whether to open more stores and increase other catering business to meet the consumer needs of overtime parties.

Although this is not entirely true, the number of coffee shops does reflect the occupancy rate of office buildings to some extent. Therefore, many netizens kindly advise some job seekers to "do not work in office buildings with many nearby coffee shops" if they do not want to roll in and work overtime.

Picture from: Internet

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