When I woke up, Xi tea secretly increased its prices across the country?!

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Not long ago, Xi Tea, which is far ahead in the field of fruit and vegetable tea, released new products to fiberglass bottles, attracting many fans to buy and place orders. After trying, many people stick to a bottle of fruit and vegetable tea a day, replenishing their bodies with dietary fiber in a way they like.

Yesterday, however, takeout users who frequently bought happy tea drinks found that the prices of their usual products had changed. The previous day it was 19 yuan for a cup of fruit and vegetable tea, but now the price is 20 yuan, and the price has gone up by 1 yuan when I woke up.

Some careful netizens pointed out that not only the prices of the new series of products have changed, but the prices of other regular drinks have also increased.

From the feedback of consumers all over the country, it is the consumers in Xinjiang who are greatly affected by the "price rise" of tea this time. They said that the prices of products in Xinjiang stores are slightly higher than those in mainland stores due to factors such as transportation costs. After yesterday's price adjustment, the price of fiberglass bottles rose from 21 yuan to 24 yuan overnight, and the prices of other products also rose significantly.

Regular users of Xi Tea said that the order price of Xi Tea on the delivery platform, including packing fee, distribution fee, etc., has always been slightly higher than that of Mini Program. However, due to the third-party platform has coupons, takeout users have member red packets, etc., so many people tend to place orders on the third-party platform.

However, recently, consumers in some areas have found that when placing orders through the takeout platform, some tea-loving stores have been unable to use platform coupons, red envelopes for members, and so on, and the discount on their orders has seriously shrunk. Now the unit price of the product is rising again, which makes many people cry, "if the price goes up, you can't use coupons, which makes it even worse for families who are not well-off."

In this regard, some people speculate that it may be a third-party platform that has adjusted the percentage of takeout orders, forcing brands to comprehensively raise product prices in order to maintain their original profit margins, while also taking this opportunity to better promote Mini Program. Attract users to place orders through Mini Program platform which has not yet adjusted the price.

In addition, Xi Tea made public an internal letter in mid-September, in which it was mentioned that the brand side did not do a simple low-price volume, which aroused public attention and discussion, and regarded it as a signal of rejecting a price war. However, it was never expected that the brand's price adjustment policy had come so quietly that it began to raise the unit price of products on the delivery platform in less than half a month.

Consumers who are discouraged by the new price say bluntly that if the quality of the product improves and the price increases are notified in advance, they are not unacceptable. But in fact, the product content of Xi tea has not been improved or adjusted, and the official has not issued a relevant announcement before the price adjustment, causing netizens to confess that they woke up "stabbed" by the brand.

Many people think that the unannounced price increase of the brand not only spoils the good impression, but also seems to be testing the bottom line of consumers. After that, they worry about whether offline stores, Mini Program and other purchase channels will quietly raise prices in order to ensure that prices are consistent online and offline.

Picture from: Xiao Hong Shu

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