"Even being number one on the Shanghai Latte List won't stop me from closing the store."

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If you rank domestic cities according to the strong coffee atmosphere, Shanghai, which has more than 9,000 homes, must be at the top of the list. In this bustling city, it is needless to say that Shanghainese love coffee. Their unwavering habits promote the development of the local coffee industry, and the aroma of coffee can be smelled on the streets.

On the other hand, "more than 9,000 coffee shops" also means that it is not easy for a coffee shop to stand out in the coffee market in Shanghai. Therefore, for independent coffee shops, it should be a proud achievement if they can only rely on the word of mouth to reach the top of the platform.

Recently, however, an independent coffee shop ranked No. 1 on the Shanghai latte list issued a closing post without warning, informing regular customers that their five-year-old shop would be closed before the end of the year, so that those who want to try the store should not miss it.

The news was too sudden for frequent patrons around, with many people posting their sign-in photos and lamenting that time was in a hurry. Others think that the coffee shop at the top of the list should not be bad, and it is impossible to understand why the owner suddenly announced the closure.

In this regard, the shopkeeper admitted that the reason for closing the shop was not bad management, but it was not a decision made on impulse. She said that in fact, after the release of the epidemic, she began to have the idea of closing the shop. She did not implement the idea until recently, and the lease will not be renewed when the lease expires at the end of the year.

After hearing the shopkeeper's explanation, many people were filled with emotion. Some people think that the current economic environment is so poor that the survival of coffee shops has become a problem; others attribute the reason to the fierce internal volume among chain brands. it is believed that the low-cost coffee and all kinds of new products launched by the brands have more or less an impact on the business of independent stores.

However, some people say that since the release of the epidemic, competition in the coffee industry has been fierce, and many coffee shop owners have realized the reality and ended hastily after struggling, but now they are just carrying out a new round of "big waves to clean up the sand."

According to narrow door data, 70316 new coffee shops opened in the past year as of Sept. 15, with a net increase of 27277 in the past year, meaning 43039 coffee shops were closed in the past year. This figure does not seem to be much different from that of last month, but if you compare it with other data, you can see that the total number of coffee shops across the country is decreasing and the update iteration rate of the industry as a whole is significantly faster.

Even if you don't look at the cold data, on social media that share your life, there is no shortage of shopkeepers who admit that the turnover of their stores is so poor that they can no longer hold on. There are also passers-by who want to have a cup of coffee when they find that the coffee shop they patronized before has quietly locked the door and posted a transfer notice.

Lucky, Cudy, Starbucks and other head brands have not slowed down the pace of expansion, and the burgeoning stores have repeatedly squeezed the survival space of other small and medium-sized brands and independent stores. Perhaps with the advent of the off-season in the industry, there will only be more coffee shops on this "battlefield".

Picture from: Internet

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