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I can't stand the wallet! Coffee festivals are blooming everywhere!

Published: 2026-07-16 Author:

Last Updated: 2026/07/16, ▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Workshop This year's National Day holiday is full of "crowd crowd" phenomena. Scenic spots are naturally places where crowds gather. Coffee festivals and other activities held in various places are also crowded, attracting local citizens and foreign tourists. Go check in and play. Visitors from social media

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This year's National Day holiday is full of "people following the crowd" phenomenon. Scenic spots are naturally a gathering place for crowds, and coffee festivals and other activities held in various places are also crowded, attracting local citizens and foreign tourists to sign in.

Judging from the activity photos shared by social media tourists, a sea of people can be seen at coffee festivals in Guangzhou, Shenzhen, Luoyang and other places, and some people will give travel strategies according to their experiences in several activity festivals they participate. for other tourists' reference.

However, coffee festivals in full swing everywhere are also accompanied by complaints from participants. Regular guests of coffee festivals say bluntly that their expectations for such activities are getting lower and lower, and that they are just hanging around to see what is new, but they won't spend a penny more.

Many people say that today's coffee festival is mainly special coffee with syrup, fruit juice and so on, and the cups of beautifully decorated drinks do not taste too much coffee. What makes tourists complain even more is that the prices of these various "coffee-flavored drinks" are generally not low, some for 30 or 40 yuan a cup, some for sale in a package of three cups, and at least 80 or 90 per set.

They say that when it comes to the coffee festival, they can't taste a few more cups. One is that they can't drink too much and their bodies can't stand it, and the other is that they can't afford to drink too much and their wallet can't stand it.

In addition, after comparison, some tourists who participated in multiple coffee festivals found that the "coquettish operation" of some event organizers may greatly affect the audience's sense of experience. For example, some organizers sell coupons to consumers in advance to warm up activities, so that they can receive benefits on the basis of coupons. However, on the day of the event, these coupons may not be used properly because of their certain conditions.

Perhaps in the view of the organizers, coffee-themed activities can not only help businesses promote their brands and get more attention, but also cater to the preferences and needs of today's young people. But in fact, chaotic management, unclear signs and too many stalls in other categories occur from time to time, so that tourists feel that they are going to a messy bazaar full of commercial atmosphere, and the experience of the activity is getting worse year after year.

In addition to the above problems, coffee festival regulars occasionally lament that the level of merchants participating in such activities is uneven. Some shop staff will show behavior that does not comply with food safety standards when making drinks, some baristas are obviously not very skilled in operating machines and equipment, and some people report that after placing an order, they drank the "prefabricated hand-made coffee" poured out of the thermos.

These not-so-good experiences make consumers worry about the quality of products produced by merchants. They said that they wanted to try more specialty drinks from different coffee brands, but they may have to step on several thunder to get a satisfactory drink, which is not cheap and greatly reduces audience expectations for such activities.

The original purpose of the Coffee Festival is to promote coffee culture and give enthusiasts a platform for communication and interaction, so that more people can get in touch with and understand coffee. But in recent years, there have been fewer exchanges and more transactions at the coffee-themed events that have sprung up everywhere. In the eyes of some people, it is more like the local cities held in order to promote economic development, which is no longer the original appearance of their impression.

Picture from: Xiao Hong Shu

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