Unexpected! Mstand actually launched scallion pancakes?!

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Recently, various brands have been seizing the tail of the festival and launching products related to Halloween. Mstand is no exception, launching a new "buttered Basque latte" on holiday day in an attempt to "fool" diners' taste buds with a cos-buttered Basque latte. At the same time, Mstand has launched new dim sum and peripheral packages.

However, in Mstand's new product, what brightens fans is neither the new latte nor the computer bags bought by the surrounding parties, but the unexpected new potato sausage hand grab cake.

In the impression of most users, Mstand has always been a delicate and fashionable brand image, and most of the afternoon tea snacks are cake desserts with both appearance and taste. On the other hand, hand-grabbed cakes, an approachable roadside snack, suddenly appeared on the Mstand table, giving people a feeling of being out of place.

However, for consumers who like novelty, the weirder it is, the more people want to try it. According to the feedback from the first batch of experimenters on the social platform, the hand-scratched cake is pre-made and will be baked and heated after the customer places an order. People who have tasted it said that the hot hand-scratched cake was crispy on the outside, with mashed potatoes and sausages inside, and the overall taste was very good.

A netizen said that he did not have high expectations before placing the order, purely to satisfy his curiosity, but he was surprised and praised it after the first bite. "I wanted to say that I didn't expect to heat the pre-product, but the first bite was really amazing" and "the heat was really delicious". Some people dazzled two of them because the taste of the cake was too much to their taste, and suggested that the brand should keep the product on the menu.

To this, the regular users who have been with them for many years are not too surprised. They say that although Mstand is synonymous with "exquisite afternoon tea" in some people's minds, in fact, the brand introduced breakfast packs such as French sticks and Youtiao years ago, so that office workers can buy a cup of coffee, a meal and have a fine breakfast.

However, compared with Starbucks, Manner, Tims and other brands, Mstand's breakfast performance-to-price ratio is not too high, and the brand side has not done more publicity and promotion in this area, so many people will have an unexpected surprise when tasting this new hand-held cake.

In the eyes of loyal users, in order to maintain the freshness of customers, Mstand has been running in the direction of "surrounding shops selling coffee" in recent years, becoming the "surrounding demons" and "coffee industry luggage factories" in some parts of the population.

Every time a new package is launched, there are all kinds of discussions among users on the social platform around the package, but the coffee, which is the protagonist of the event, seems to be reduced to a foil to the package. Based on this, some netizens have ridiculed that today's Mstand does not know if it can remember its own brand slogan "M Stand,More Than Coffee". From time to time, regular users' comments such as "whether to make coffee or not" can be seen in official promotional posts.

Therefore, do not want Mstand's loyal fans around every day to see the cake in hand to attract attention, can not help but feel gratified, feeling that "the R & D department has finally done something serious." But at the same time, they also hope that Mstand's R & D department will continue to do some work and launch more eye-catching products, so that the focus of public discussion is no longer on the periphery, but on the coffee itself.

Picture from: Xiao Hong Shu

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