It's fierce! Naixue's tea is changed to open a Chinese restaurant?!

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Recently, a netizen posted that he had seen a Chinese food menu in the Nai Xue Tea House in Guangzhou. Judging from the photos posted by the customer, the meals sold in this store include both exquisite morning tea and refreshments, as well as some local specialties.

When it comes to Nai Xue, the first thing that comes to mind is milk tea and baking, and so are netizens who share their experiences, so when he saw this menu, he was surprised and said bluntly, "it's going to be fierce." saw Nai Xue switch to open a restaurant … " . Nai Xue fans who were attracted by the content of the post also could not believe it. Local citizens who had passed the store said that they only thought it was tea from the name of the store at that time, but did not expect that it was a Chinese restaurant inside.

It is understood that "Nai Xue Tea House" is a brand under Nai Xue, which opened its first store in Guangzhou last month. This is also the first time to walk out of the Nai Xue Tea House in Shenzhen to open the sixth store. The store focuses on Chinese tea experience, providing ready-made pure tea, milk tea, special tea and other products, while the store will sell boutique tea, tea sets and so on.

The "Nai Xue Chinese Restaurant" mentioned in the netizen's post is actually the Cantonese cuisine dining space of the store in conjunction with True Song Diet, so that guests who come to the store can not only feel the tea culture, but also fill their stomachs.

Such a chic Nai Xue store has aroused the intention of fans to find out, but some consumers have their own opinions after seeing the price of the food, "it should not be opened in Guangzhou, they should go to Shenzhen and or Shanghai next door", "the price of snacks is outrageous, the price of main dishes seems to be OK again, what kind of crowd is your audience?" and "two goldfish dumplings 39, eat him."

Users speculate that the reason why Nai Xue integrated morning tea and refreshments on the basis of the original tea may be to cater to the consumer needs of Guangzhou citizens. However, compared with the traditional Cantonese-style teahouse, diners do not think that the food offered by Naixue is not cost-effective, and it may be difficult to attract local consumers to spend.

Others pointed out that the official propaganda mentioned "Cantonese cuisine", but dishes such as crab and orange are more like Jiangsu and Zhejiang cuisine, which is not consistent with the popular impression of Cantonese cuisine.

Recently, there have been frequent posts about the withdrawal of Naxue stores shared by netizens on social networking platforms, and although some of the stores have changed their addresses due to factors such as the expiration of leases, such news still worries fans. Therefore, in their view, the brand's development of new products may increase its profits, but they also admit that it is unexpected and not easy for users to accept the shift from tea to Chinese food and beverage.

In addition, some people said that although there is a morning tea diet custom in Guangzhou, Naixue, which suddenly broke into this track, may not be able to compete with some teahouses in product features except for its brand to a certain degree. It is also not very attractive to local consumers to go to spend. Therefore, they think that instead of courageously breaking into the catering track that they are not good at, it is better to focus on tea products and launch special drinks that are different from other brands.

Picture from: Xiao Hong Shu

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