Toy machines open shop?! College students lost 100,000 yuan in two months after starting a business!

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Once upon a time, owning a coffee shop of their own has become the dream of many college students who are about to enter the next stage. They may try a "dormitory coffee shop" to earn the first bucket of gold in their life, or, if the conditions are not bad, open up a small storefront and start their own business.

However, as soon as people outside the city enter the city, they will find that the situation in the city is completely different from what they expected. A college student who had just started a business found that his small business not only failed to bring him the first bucket of money, but also lost 100000 yuan.

Due to personal reasons such as his studies and work arrangements, the young entrepreneur decided to close the coffee shop which had been open for two months and transfer all the unused raw materials and machines so that he would not lose all his money.

So the shopkeeper posted a transfer post on the social platform, photographing all the materials and equipment he wanted to sell for the right person to choose from. Netizens attracted by the post flipped through photos one after another. when they noticed that the shopkeeper had transferred a fully automatic coffee machine, they were not calm, "is this coffee machine serious?", "I wanted to see the coffee machine as soon as I saw the coffee machine."... I stayed for two seconds when I saw this coffee machine. " .

From the perspective of NFC juice, syrup, milk and other materials that have never been used up, some people think that the shopkeeper should have done relevant homework before opening the shop and are willing to invest in raw materials. But they never expected that the fully automatic coffee machine that was supposed to account for the majority of the operating equipment of the coffee shop would be called a "toy machine" in the industry.

According to netizens' popular science, the fully automatic coffee machine should be the German brand Franke, and it usually appears in cafeterias, convenience stores, company pantries and other places. At present, the coffee machine used by this shopkeeper can not find the corresponding model, and some netizens speculate according to its appearance that this may be a second-hand mobile phone that is no longer on sale.

Many people see the carefully selected materials, and then look at this "old" coffee machine, saying bluntly that "the software has caught up, but the hardware has not." Some coffee lovers even said bluntly that if they saw independent coffee shops using toy mechanisms as drinks, they would "just turn around and leave."

However, some netizens pointed out that it is not that entrepreneurs cannot use toy machines to open stores. However, compared with Ruixing, which also uses a fully automatic coffee machine, independent coffee shops do not have an advantage in the cost of raw materials, so the price of drinks is bound to be higher than that of brands such as Lucky, making it difficult to compete with affordable coffee on the market.

In their view, making a delicious cup of coffee requires not only high-quality raw materials, but also a professional coffee machine and the skills of baristas. Therefore, if entrepreneurs want to run a coffee shop well, they should not only carefully select high-quality "software", but also need to be equipped with professional "hardware". Based on this, they believe that the reason why the poster failed to start a business, this untimely fully automatic coffee machine needs to bear some responsibility.

However, some netizens reassured the shopkeeper that even if an independent coffee shop was equipped with good enough "software and hardware", it might end up losing money and ending hastily in the current fierce competition.

According to narrow-door data, 61576 coffee shops opened nationwide in the past year, a net increase of 13850, which means that the number of stores closed in the recent year reached 47726, with a closure rate of 77 percent. After two months, this figure has risen by nearly 20%, coupled with recent news reports such as "massive closure of Pacific Coffee" and "Coffee withdrawal from the first generation of online celebrity stores", all of which prove that the "wave of shop closures" in the coffee industry is becoming more and more intense.

With the rapid expansion of Starbucks, Lucky, Cudy and other head brands and the encryption market, the situation of independent coffee shops has obviously become more and more difficult, and their living space has been squeezed again and again. Those physical stores that are either uncompetitive or poorly managed are difficult to survive in the bloody competition, and the stories of cafes opening and closing and outsiders coming and leaving will continue.

Picture from: Internet

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