Lucky's new product is actually a "water-mixed raw coconut latte"?!

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When it comes to Luckin Coffee, many people will think of the raw coconut latte that helped him out of the doldrums. Since its launch in 2021, this drink has captured the hearts of a lot of coconut heads and has become one of Ruixing's signature products.

Based on this, every time the raw coconut series is updated, lucky fans have to buy and try to see if Ruixing's new raw coconut products can stand out from the blue. The American style of raw coconut launched today is no exception, which has aroused the curiosity and expectation of many fans before it is put on the shelves.

According to official propaganda, the American style of raw coconut contains Ruixing's original light raw coconut milk, which decreases in sweetness while the coffee flavor is more obvious, which is very friendly to users who do not like sweet. In addition, the official promotion of "refreshing taste" has also successfully moved some customers who do not like the thick taste of raw coconut lattes, so there are many people who try to buy the new products after they are launched.

However, after receiving and trying the raw coconut American style, some buyers can't help but regret it, saying, "what's the difference between this and a raw coconut latte?" Through the pictures posted on social media, although the new product is called "American style", it is closer to the popular impression of "latte" in appearance and color.

In terms of taste, many experimenters commented that the raw coconut beauty style should be renamed "raw coconut latte brush pot water", saying bluntly that the new product tastes like raw coconut latte mixed with plain boiled water, "the whole water collapses" and "feels like water." So much so that some netizens joked, "as long as you buy a cup of unsweetened raw coconut latte and pour out half a cup of unsweetened raw coconut latte and fill two cups of water respectively, you can each get a cup of raw coconut American style with friends."

A regular user of Ruixing said that compared with the mellow and sweet raw coconut latte, the raw coconut American style is indeed refreshing, and because there is no extra syrup, the whole drink will taste obviously bitter. However, compared with ordinary American style and Coconut Green American style, the taste of the new product appears to be "greasy", which makes it difficult for some consumers who like American style to accept it.

For a long time, the update frequency of Lucky's products is obvious to all, and it can be said that it is the famous "new demon" in the coffee circle. For this reason, Rui Lucky firmly grabs the attention of users who like the new and hate the old with all kinds of new products, and always attracts attention with a variety of unexpected new flavors.

But for this new product, some netizens joked that they drank "the grievances of the lucky R & D department", speculating that the R & D staff who could not think of new tricks made the new product in order to complete the work KPI and maintain the iteration frequency of Lucky's product updates.

Some people also think that it may be the poor sales of raw coconut Ceylon milk tea with light raw coconut milk, which led Ruixing to launch a targeted drink to consume materials as soon as possible, giving stores one more way to consume the remaining materials.

However, the above remarks are only netizens' speculation about the reasons for the birth of new products, and there is no substantive basis. But they say that no matter where raw coconut lattes are made, consumers prefer brands to develop more creative drinks rather than a cup of "watered raw coconut lattes".

Picture from: Xiao Hong Shu

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