Stores are closed! Kudi is suspected of withdrawing from the Korean market?!

▲

Click follow | Daily boutique coffee culture magazine coffee workshop

Recently, a Chinese coffee shop closed down in South Korea on a social platform. " The post aroused the attention and discussion of netizens.

The poster in South Korea said that when he passed the store opened by Kudi in the new village of Seoul recently, he found that the coffee shop, which was supposed to be brightly lit, was closed and it was dark inside. She walked up and saw the notice on the door and learned that the store had closed on November 10.

This scene can not help but recall that the day before the store closed, he went to the store to redeem points and asked the clerk if he had any Muffin as usual. She said there was a touch of sadness in the clerk who received her at that time, but did not tell herself the news that the store was about to close. Because of this, the poster was surprised when he noticed that the store was not open normally.

(the above picture is the original text of the notice, and the following picture is the machine translation.)

For South Koreans, coffee has long been an indispensable drink in their life and work. According to a report by South Korea's Central Daily in July, South Korea's per capita annual coffee consumption in 2023 was 405 cups, more than double the global average of 152 cups.

Coffee consumption above the global average naturally means that there is a vast local coffee market. So in August last year, Kudi chose South Korea as its first overseas market, opening direct stores in Gangnam, Xincun and other places in Seoul.

At that time, netizens understood Kudi's move to go to sea, but they were not optimistic about it. There is no denying that Koreans who "have iced American coffee in their blood" are in great demand for coffee. At the same time, the volume of the Korean coffee market is serious, and the competition in the industry is no less fierce than that in China. The number of local coffee shops is numerous and densely distributed, which can be described as "one coffee shop in three steps".

Although Kudi is one of the representative brands of affordable coffee in China, which meets the local consumer demand for large quantities of coffee drinks at high prices, many people still think that "Qiang long can't beat the ground snake." Kudi, who is stationed in the South Korean market, may find it difficult to compete with local brands.

Now the facts in front of us also seem to confirm the prediction put forward by netizens that "it feels like Kudi can't live in Korea." South Korean netizens in the comment area revealed that in addition to the new village store, Kudi's Jiangnan store has also been closed. "the shop assistant told me that Jiangnan has also been closed, and if the new village is closed, it will be delisted."

Through the order interface of Kudi South Korea, the two stores that can be queried have been closed, one of which is the Xincun store mentioned in the post. However, there is no official information on whether Kudi will withdraw from the South Korean market completely.

Local netizens have different views on the reasons why Kudi closed its shop quietly. "there are many street coffee shops in Korea, and Kudi is not competitive."the Korean management of Kudi is all Chinese who do not study and live in Korea, and the publicity method does not listen to the suggestions of part-time students."you have to download all kinds of app before you can order, and the ordering process is more annoying."

They said that in South Korea, which is full of cafes, Kudi is "not satisfied with soil and water", the taste of the product is not in line with the preferences of local coffee lovers, and ordering and publicity have also failed to cater to the consumption habits of the local people. Under the influence of multiple factors, even if Kudi is a well-known chain brand in China, it is not surprising that it is difficult to survive in the coffee market in South Korea.

Picture from: Internet

Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!