Cancel free feeding! Manner cuts benefits?!

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Recently, when consumers went to Manner Mini Program to place an order, they found that the options they could choose from the product list, such as "cinnamon powder" and "original syrup", had disappeared.

The small change in the ordering interface immediately surprised users who are used to adding ingredients to their coffee. when many people come to the store to pick up food, they can't help but ask the clerk, "Why is there no cinnamon powder option", "is there no cinnamon powder in the future", "you can't add syrup for free?" .

In the face of the problems thrown by regular users one after another, the shop assistants are also very helpless. They revealed that a few days ago, the company suddenly issued a notice that the store would cancel the "syrup special" and "other requirements" in the beverage practice, that is, coffee drinks such as American style, latte and Australian white will no longer offer free cinnamon powder, original syrup and other services.

As a result, options such as cinnamon powder and original syrup will no longer appear on Mini Program and other ordering channels after the system upgrade, and users will no longer be able to customize drinks according to their preferences as before when placing orders. However, some shop assistants said that if consumers have a demand, they can fill in their own notes or inform them face-to-face when placing an order, and they will meet the user's requirements if they have sufficient materials.

Regular guests are relieved to learn that drinks can also be customized through notes. But at the same time, they are confused and confused about the new rules of Manner. In response, netizens believe that the reason why Manne suddenly cancelled the free feeding service may have something to do with the customer complaints received by the store, "when brushing the post that cinnamon powder is coffee grounds, there are a lot of complaints" and "some customers complained about the residue at the bottom of the coffee, so they simply cancelled the water-insoluble cinnamon powder."

Some people speculate that perhaps the clerk occasionally made an omission in making drinks and failed to add cinnamon powder and syrup as required by users, resulting in more bad reviews and refund orders in stores. "it was originally free." in order to make it easier for everyone to get into trouble, they simply refuse to give it to themselves.

Many shop assistants also admitted that they had been asked to refund by customers because they forgot to put cinnamon powder and so on. Therefore, although employees think that this will simplify the beverage production process, save beverage costs, and perhaps reduce some bad reviews and refund orders, employees also worry that such a sudden change of rules will be difficult for users to accept.

In the view of regular users, Manner's free filling service can not only satisfy some minority customers, but also make a good impression on consumers with this intimate service. As netizens said bluntly, it is in Manner that they can drink coffee with free ingredients, so that they will buy it for a long time and become regular customers of the brand.

Therefore, they believe that if the brand side "across the board" and cut users' free benefits, they may "lift a stone and drop it on their own feet", causing some regular customers to stop buying Manner coffee.

Picture from: Xiao Hong Shu

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