Lucky launches beverage calorie labels! Clerk: Don't change it!

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Recently, many lucky users found that their packing cups were different from those in the past when they got the drinks they bought. The blue label on the original packing cup turned into a palm-sized label, which added product identification to mark the calorie and fat content of the drink in addition to general information such as the order number and the name of the drink.

This brand-new product label surprised many netizens. Recently, as consumers pay more and more attention to the ingredients of drinks, tea brands are becoming more and more popular to affix identity tags to drinks, so that consumers can know the calorie, sugar and caffeine content they want to know from the "product ID card".

Therefore, lucky to change the label, add product ingredients in the eyes of users can be said to be intimate, to facilitate them through the labeled composition data, intuitively judge whether the drink they drink is healthy.

As can be seen from the grapevine on the Internet, Lucky's new labels are only being tried out in some stores such as Guangzhou and Hangzhou, and some netizens speculate that they may be popular throughout the country in the near future.

Many users are happy to see this, saying bluntly that Ruixing's change meets the needs of current consumers. at the same time, they comment on the display on the label, believing that the label can add information such as caffeine and sugar content. However, for lucky workers, they prefer the palm-sized label paper to show the notes for the order.

Employees said that because Lucky's ordering system could not meet the personalized needs of users, many people would make additional notes on the amount of ice cubes and sugar reduction when placing orders. However, these additional remarks can only be seen from the receipt or the background of the system, and will not appear in the label, so that they need to take the time to check the receipt before each order and confirm the order requirements before making drinks.

Previously, some workers have complained that labels without order notes affect work efficiency, but the original small labels are already filled with general product information, so there is really no room to write order notes. So the clerks have suggested that Ruixin replace the large label stickers that can display the contents of the user's notes, so that they can reduce the need to check the order notes when making drinks.

However, to the surprise of the employees, the long-awaited big tag did not mark the user comments they most wanted to see. "with such a big tag, they are still unwilling to type the comments directly", "it's really unreasonable not to show notes if there is a location", "isn't it good to get a note?" , "the useless increase of the label".

In addition to not showing the contents of the remarks, the shop assistants were dissatisfied with Lucky's big label. "when this label came out very slowly, I was so anxious when it came out.", "this is my morning rush to stick the cup to death", "the label paper is simply not long enough", "the label of the label machine can pull ten miles to the ground."

Lucky to use a more detailed product label may be a good thing for consumers, but in the eyes of workers, this new label is a "chicken rib". They believe that the new label will not bring convenience to their work, but may also affect the efficiency of their meals, and feel that the change to the label in the brand policy is not considered for their daily work. Many people even directly say that Rui is lucky to keep it as it is and not to use a new label.

Picture from: Xiao Hong Shu

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