Can't you open the lid?! The sales appearance of Pi Ye's new products is complicated

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Recently, Pi Yeh launched two new products of the baked tea series, the baked tea latte and the auspicious baked latte. According to officials, the raw materials of the two drinks are similar, except that one has the flavor of original baked tea and the other has citrus-flavored syrup.

For many users, the matcha latte of this brand can be said to be one of the signature drinks of the store, and it has always been the most commonly recommended tea latte for matcha heads. Because of this, when people learned that Piye was on the shelves of the new tea latte, they could not help but place an order with curiosity and expectation for a new product named similar to the matcha latte.

However, when they received the drink, many people looked at the dark tea latte in front of them and said bluntly that although the aroma of the drink was good, it made people lose their appetite and lost the mood to taste it at a glance.

"it seems that Ollie gave me", "thought it was leek flower sauce", "just about to place an order, hesitated to see this", "I don't want to try at all". Some netizens said that if they did not open the lid of the cup after receiving takeout, they would not feel different. But once the lid is opened, when I see the dark liquid paste in the paper cup, it is really difficult for me to accept this indescribable appearance.

While a large number of experimenters complained that the appearance alone was enough to persuade people to reject the new product, users who knew something about baked tea explained it for the official. Due to the production process of baked tea, the color of the ground tea powder itself is darker. After being made into a drink, the color of the baked tea latte will naturally show a dark green. "this is the style of baked tea."

Some netizens who have drunk baked tea drinks from other brands said that baked tea drinks may not be as pleasing green as matcha lattes, but in terms of their own flavor, they are not inferior to matcha.

However, users who have tried Piye's new products believe that the baked tea latte launched by the brand is not satisfactory in taste. Many consumers reported that Pi Yeh's drink tastes powdery, the bitterness of baked tea is particularly obvious, and there will be bitterness in the mouth after drinking. Even if it was baked to a latte with citrus-flavored syrup, the taste did not improve, so that some matcha heads were disappointed.

"the orange flavor I chose turned out to be neither tea nor orange tasteless and tasteless,"baked tea powder has an understandable deposit, but this is too heavy", "it doesn't taste good, it's all tea powder. And the mouth is astringent. it's a little like cough potion. Some netizens compared Piye's baked tea latte with the same type of drinks from other chain brands, believing that the new product, which costs more than 30 yuan, is not cost-effective, while it is slightly inferior to its competitors in terms of taste and taste.

However, radish and green vegetables have their own preferences. Some netizens give up repurchase after buying a cup and drink their favorite matcha latte instead, but some people are impressed by its unique flavor after trying it. It is suggested that the government should list this new product as a resident player on the menu, so that consumers who like heavy tea can have more choices.

Picture from: Xiao Hong Shu

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