You need to consume when entering the store! Starbucks cancels no-stop policy

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Recently, CBS, the Wall Street Journal and other media reported that in order to improve the environment in the store, Starbucks withdrew its long-standing open policy of "allowing anyone to stay in the cafe." The coffee giant announced on January 13 local time that all stores across North America will launch a new customer code of conduct aimed at protecting the personal safety of customers and employees and improving the store experience of users. it can also make stores more popular and win back consumers.

It is reported that all Starbucks stores in North America have been allowing everyone to stay and use in-store bathrooms without spending money since 2018.

The policy follows an incident at a Starbucks store in Philadelphia in which a manager called the police and arrested two black men who sat waiting in the store but did not order any meal or drink. The embarrassing incident prompted Starbucks to launch an open-door policy so that customers without spending can enter any store in North America since then.

There is no denying that this measure does help Starbucks improve passenger traffic and user sentiment in a short period of time. But with the passage of time, some potential problems have gradually emerged. Some customers use this policy to stay in the store for a long time, affecting the shopping experience of other consumers.

At the same time, because no one is refused to enter Starbucks, some stores have some unruly or even dangerous behaviors, such as some people smoke or take drugs in the store bathroom, and the homeless use the store sofa as their own residence. In 2022, Starbucks closed 16 stores in the United States, including six in Los Angeles and six in Seattle, because of recurring safety problems, including drug use and other destructive behaviors that threaten employees.

Based on this, the company ended its policy of "always allowing anyone to use shared Starbucks space" in order to reinvent Starbucks as the nation's "community cafe" and avoid some inappropriate behavior in the store. It said it would give priority to paid customers who want to sit down and enjoy coffee or need to use the bathroom during the store.

In addition, the new rules include a ban on harassment, violence, outdoor drinking, smoking and begging in stores, which will take effect on January 27. The new rules will be posted everywhere in all stores in North America. Starbucks said baristas would be trained on how to implement the guidelines and could ask those who broke the rules to leave, which they had not been allowed to do. If necessary, Starbucks authorized staff can seek help from local law enforcement agencies.

After the release of new rules for tens of thousands of stores in North America, Pennsylvania News called Starbucks' Chinese customer service on January 14 to find out whether domestic stores were affected by the new policy. The operator said that at present, Starbucks in China is managed and operated by its own stores, and the details are determined by the stores themselves, and there is no mandatory requirement that they are not open to the public free of charge.

"at present, there is no notice that it is not free to open to the public," a Starbucks store told thepaper.cn. Starbucks is a place of consumption, and it is reasonable to come in and spend, but in general, if there are free seats, stores will not take the initiative to drive away customers who do not spend.

If the store is full and new customers need seats, the store staff will negotiate with non-spending customers to continue to rest after spending, or give up their seats to existing customers.

Picture from: Internet

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