When in Rome, do as the Romans do! Is Starbucks kumquat American like traditional Chinese medicine?

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Recently, in order to cater to the upcoming Spring Festival, Starbucks launched a series of kumquat-flavored drinks, including kumquat Mianyun latte, kumquat Tieguanyin tea latte and American kumquat-flavored beverage. send users a "big orange benefit" New year greeting in advance.

(photo from Weibo)

As soon as the drinks with a bit of New year flavor were put on the shelves, they attracted the attention of a large number of fans. In their impression, the yellow kumquat tastes sweet and somewhat similar to oranges, so after hearing about the new Starbucks drinks, many people are looking forward to it and intend to compare it with other brands of citrus drinks.

However, after the first batch of American kumquat consumers tried the sincerity of the brand, one after another posted on social platforms to give their true feelings after drinking, "there is a smell of cough syrup / traditional Chinese medicine", "worse than traditional Chinese medicine", "like a cold medicine granule for reducing fever when I was a child", "gasoline + essential oil + cough syrup".

Fans who are disillusioned with it admit that in their expectation, Starbucks' kumquat American may be similar to Lucky's Orange C, but they never expected that when they took a sip, the mouth was "bitter and not sweet and sour orange taste".

One customer said that after thinking about it for a long time, he felt that only "weird" could describe the new product that exceeded his expectations. Some netizens also teased that the new product launched by Starbucks may be a joint model with a pharmaceutical company, adding only a pump of syrup with a "faint taste of sad cold medicine". There are unbelieving guests who spent an extra 1 yuan to upgrade to essence and concentration, but said helplessly that the change in the base of the coffee could not save the new cup.

As for the other two drinks in the same series, although they are not as lopsided as kumquat American, the overall evaluation is not optimistic. after drinking to satisfy their curiosity once, many consumers said bluntly that they would not rebuy this drink that did not meet their psychological expectations.

In recent years, in order to meet the needs of the domestic market, Starbucks has launched many drinks with local characteristics, such as the Glutinous Rice Rolls with Sweet Bean Flour-flavored thick waxy latte launched not long ago, which has attracted the attention of consumers as soon as it is new. People unconsciously come up with the idea of buying.

However, although Starbucks is creative, these "Chinese-style" drinks are not always well received by domestic users, as is the case with this kumquat series. Employees revealed that the raw materials used in the kumquat series of drinks are not fruit juices and jams as consumers speculate, but kumquat flavor syrup, so it is inevitable for odor-sensitive users to smell obvious flavor when tasting.

In addition, if a customer chooses an iced drink when placing an order, the syrup may sink to the bottom and be unevenly integrated with coffee, so customers who try iced American coffee will feel that the taste of the new product is so split that it tastes "sour and bitter." it's not very acceptable to this American cup of kumquat.

Picture from: Xiao Hong Shu

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