Employee abstract work! Nai Xue: Cos are strictly prohibited!!

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Recently, Nai Xue announced a joint partnership with Japan's popular virtual song Hatsumi Chuyin to launch the New year's theme song "Future teatime", a joint drink "Berry good Future Little Red bottle" and a series of limited surroundings.

It is reported that "early Voice Future" is a sound source library based on Yamaha's Vocaloid series of voice synthesis programs developed by Japan's Crypton Future Media company in 2007. it is also a virtual idol in uniform and with a lake-green ponytail. Since its debut, it has not only been popular in Japan, but also has a large number of fans worldwide.

Therefore, as soon as the news of the joint cooperation between Nai Xue and Chuyin came out, it immediately aroused the attention of domestic users. After the event was launched, many people couldn't wait to take orders, collecting the full set of perimeter launched by the brand side, and some loyal fans would specially dress up as the two-dimensional image of the future of Chuyin and go to the official linkage theme store to clock in and take photos.

However, there was a scene that surprised netizens in a store. When a coser of Huan Yin Future came to the store to pick up his drink, he saw an employee in the bar who was also playing the role of Huan Yin Future.

The picture was filmed by passers-by and shared on the Internet, and was ridiculed by many fans as "the century meeting between realistic coser and abstract coser." Laughing madly, onlookers speculated on the thoughts that might pop up in the minds of the two future actors who looked at each other, calling the freeze picture "a sense of calm madness and death."

When some tea brands cooperate with two-dimensional IP, store staff will wear some decorations that can reflect animation IP or characters, such as badges and dolls, in this way to get closer to consumers, but also reflect the importance of the brand and staff to the joint event.

For example, in the joint event of Nai Xue and Chuyin in the future, some shop assistants will bring lovely plush decoration, which makes many fans feel happy and says bluntly that they want to go to the store to sign in. However, some employees chose this ugly and cute mask to publicize the event.

Some netizens believe that although this powerful publicity method of Naixue employees can make consumers remember at a glance, it may also lead to user dissatisfaction. After all, in the eyes of fans, Chuyin Future is a pure and lovely popular idol, while employees wearing masked headgear can be said to be frightening "ruthless bandits", and may be regarded as the behavior of the shop assistant to vilify the character.

So shortly after the joint event began, Naixue issued an emergency notice, "cos initial images of store employees are strictly prohibited", believing that this abstract cos behavior of shop assistants is detrimental to the brand image and will lead to dissatisfaction from fans and complaints against the store.

In response, many fans of the future said that although employees who wear headgear for the first time can't hide their shock, they are more likely to feel funny and not offended. Some people said bluntly that it was interesting to see the way employees were happy and infected with this happiness, and said bluntly that they did not hate the work of Nai Xue beating workers.

Picture from: Xiao Hong Shu

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