His eyebrows tightened! Is there a "white paper" around the New Year's Eve?

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Approaching the Spring Festival, chain brands began to launch drinks and peripherals related to the Spring Festival, taking advantage of this wave of festive heat to increase store sales and turnover. As a result, Xi Tea has recently launched a new product-adding a de-oiled fiber bottle of lotus leaf tea, along with a new double-cup package, consumers can get "de-oiled paper" around the New year limit.

Whether they are fans who love the slimming bottle series of happy tea, or consumers who buy tea to return pearls, they can't wait to try it underground after learning the news that happy tea is on the shelves. However, when receiving the limited perimeter given with the order, many users clenched their eyebrows instantly.

Judging from the surrounding objects posted by netizens, the package is surrounded by a small packet of de-oiled paper, which echoes the name of the new de-oiled slimming bottle, and at the same time, in order to cater to the New year theme, the surrounding area is packed in festive red. holding it in your hand is a bit like a small profit seal, coming head-on to the atmosphere of the Spring Festival.

Unexpectedly, when the user opened the outer package, what was taken out from the inside was white de-oiled paper, which immediately offended the consumers of Guangzhou and Guangdong, calling the surrounding "unlucky".

Some Guangdong consumers said that when the New year was approaching, it was happy to receive a bright red profit, but when they opened it, they could not help but say "good luck" when they saw the white oil paper that looked like paper money. They all said, "I know it is going to oil paper, but at first glance it is brook money (note: paper money)", "I would rather it stuffed advertising paper", "it would be better to give an empty red packet".

In the view of some netizens, when dealing with the vicinity of the New year, the happy tea from Jiangmen, Guangdong, should more or less know some taboos of users in Guangdong and Guangdong, and send such a peripheral to consumers on the eve of the Spring Festival. it will inevitably make people who pay attention to it feel diaphragm.

They said that the de-oiled paper on the market is of a variety of colors, and the brand can choose the red that matches the bright red outer seal, or yellow, pink or other de-oiled paper printed with a pattern, so that it will not arouse the disgust of netizens in Guangdong and Guangzhou. Or the outer packaging is green, which is similar to that of the new product. In this way, any color of deoiled paper will not make customers uncomfortable.

However, there are also some users who think that consumers in Guangdong and Guangdong do not have to take this to a higher plane of principle. After all, this is just a packet of ordinary white deoiled paper, which happens to be encapsulated in a red shell, so there is no need to diverge your thinking and think of some unpleasant things to make yourself unhappy.

However, as some people say, the collocation of red shell and white paper, if placed at other times, may not cause such a fierce reaction from netizens, but at this sensitive time on the eve of the Spring Festival, it is very likely to cause consumer dissatisfaction in some areas.

Therefore, in their view, brands should respect the customs of some areas when launching a theme, and avoid collocation that is easy to cause misunderstandings and disputes among consumers.

Picture from: Xiao Hong Shu

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