I can't tell you how to suffer! The franchisee accuses the brand of inaction!

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Recently, a franchisee of Nova Coffee posted a complaint on the social platform, saying bluntly that he regretted joining the brand.

According to the content of the post, the franchisee said that at the beginning of the store, the brand did not give support or help to promote the store, and the supervisor sent by the company did not give any help to the store, but just played with the computer in the store for two days. In the follow-up operation process, the franchisee said that he was subject to many restrictions of the company, such as ordering materials, "not less than 8000, but also a variety of compulsory rationing, unnecessary goods will also be distributed."

What breaks the guard of the poster is the lack of cooperation of the brand when the store is relocated after the expiration of the rent. "you have to go through the relocation process before you can have takeout," and "you have to buy some parts of the sign in the company." The poster said that after tossing around for nearly 3 months, the new store could not do business normally under the embarrassment of the brand side, but he was full of anger.

Another franchisee with the same emotion also shared some bizarre situations encountered in the process of running his store. "they (that is, brands) can't even make a takeout menu, but they even have to check and wipe their own buttocks."

In addition to the complaints of these two franchisees, a netizen analyzed the bloody and tearful experience of other Nowa franchisees and listed several "crimes" of the brand: exaggerating the number of stores for franchisees, frequent problems in product supply, not giving professional and comprehensive operational guidance to inexperienced novices, and the exemption clause in the contract makes it difficult for franchisees' rights and interests to be fully protected.

The user said that due to a series of disappointing actions by the brand side, many deeply involved franchisees repented, saying frankly that they should not rush into the coffee industry which they did not know on a whim.

After listening to the tearful complaints from the franchisees, some onlookers also had their own views on the Nova brand. "the store style seems to have no desire to go in" and "the funny thing about this brand is that when I came home one year, I saw that the billboard said it was from Shanghai. The key point is that I have never seen this brand in Shanghai", "people who drink coffee once a day do not have it" and "I just drank it yesterday." It's insipid.

Most consumers are outspoken, thinking that compared with lucky, Cudy and other chain brands, one of the major problems that Nova currently faces is that the taste of the drink is not accepted by purchasers. Many people are reluctant to repurchase the product after a shallow attempt because the product does not meet expectations. Some people even put the brand on their own blacklist to dissuade others who are curious about the brand.

In addition, some netizens pointed out that although the development model of Nova is similar to that of Lucky and Cudy, it is difficult to be remembered by users by virtue of a certain characteristic of the brand, and the product itself is not very attractive to customers to buy repeatedly. Franchisees also said that although the brand will launch new products and joint events from time to time to attract customers' attention, the benefits brought to the stores by this marketing strategy cannot make up for the previous losses.

After recognizing the current situation, some franchisees stop their losses in time and close or transfer deserted stores, but a small number of people are still struggling to recover some losses. They advise entrepreneurs who want to join them to think twice before making a decision, so that they will not be as regretful as they are now.

Picture from: Xiao Hong Shu

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