The defense is broken! Naixue can't be sold at low prices!

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A Naxue user recently posted that he found on the official Wechat gift store that some of the products currently on sale in the store were limited to the launch of last year's joint event, such as the Feitian policewoman joint refrigerator sticker that went on sale in October.

The customer who spent money on a designated package directly breached the defense against the official public sale around the expiration date, angrily complaining that "Naxue officially sold it on 5.9 and took us for free delivery when we bought a double-cup package."

Other consumers who share the feelings of the posting people are also buying pearls for the sake of the surrounding areas. They said that if they had known that the brand would sell the restricted area of the stock directly after the event, they would not have spent money and time snapping up the designated set meal. "I drank two cups of shabu-shabu water alone for this refrigerator sticker." no, no, no. " "then I spent more than 100 to buy the whole set except the thermos cup."

In addition, what makes the neighboring parties even more aggrieved is that some customers claim that they do not have to spend a penny around these expired areas, and that they can get them from the clerk as long as they clock in and write good reviews.

According to Nai Xueda workers, some of the joint activities launched by the brand will not be snapped up by fans in some areas. Therefore, at the end of the event, stores in these areas generally accumulate a lot of materials that cannot be delivered with the package. Unlike other brands, these expired perimeter will not be required to be destroyed overnight, but will be used by the store as a gift after customers clock in to give praise, or as a gift when the store launches promotions.

However, in the view of some netizens, whether it is sold at a low official price or given away by offline stores, the way Naxue handles the area around the inventory is not fair to users who buy specified packages during the activity period.

Some netizens pointed out that one of the reasons why people compete for the surrounding area is that it can only be sold in a limited amount at a specific time, and the additional specific attributes can attract the surrounding parties to spend for this purpose. However, when the event is over, the brand will sell or give it away, which will more or less make the fans who buy money and return pearls unwilling. Many people even said bluntly, "now he is co-signed, I will not buy it, I will wait for him to send it along with the order," and "I will never rob the co-signature of Nai Xue again." wait for the party to win forever.

However, while customers who spend money on packages collapse when they see others buy them at a low price, some people say that when the joint event is over, Naisaben can dispose of the stock on its own, whether it is sold at a low price or given to guests as a gift. it will not cause waste like direct destruction, but also can not get fans around them during the event, giving them a way to get the materials they want.

Therefore, in the eyes of some people, there is nothing wrong with the way Nai Xue disposes of the endless perimeter. However, some netizens believe that the gift behavior of the brand may be exploited by the Wool Party. Some consumers who get free of charge will stop buying the package after the next joint signing, and instead pick up the leak after the event is over.

In the long run, the behavior of giving away around the store may not have a good impact on the joint cooperation in the later period. As a result, more people support the brand side to put the margin on the e-commerce platform, on the one hand, it can also effectively dispose of inventory, and on the other hand, to some extent, it can avoid some of the wind reviews of the official joint activities.

Picture from: Xiao Hong Shu

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