Super embarrassing! Take out the "ancestral banana" and exchange it for coffee?!

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Recently, at the store of Malaysian local coffee brand ZUS, some customers pulled out a banana at the clerk at the bar, while the barista who noticed that the banana in the guest's hand seemed to receive a signal and offered a cup of free coffee in the backhand.

In the eyes of passers-by who do not know the truth, this slightly strange scene is very similar to the picture of secret agents in film and television works, which makes people wonder what kind of transaction is going on between customers and baristas.

In fact, exchanging bananas for a cup of free coffee is a recent welfare activity launched by the brand. Users can show a banana to the clerk at any offline store in exchange for a cup of free coffee between 3pm and 6pm on Jan. 23, according to an official announcement.

Officials say the event is limited to the top 20 diners, and customers must show a real banana. Banana-shaped dolls and plastic models are not counted.

(the picture is from the official event poster)

So they learned that the consumers either grabbed a banana from the fruit plate at home, or turned into the fruit store on the way to the store to buy a bunch of bananas, and then flocked to the coffee shop to match the activity code with the baristas.

Interestingly, some of the participants were both interesting and embarrassed about this time-limited activity. Some customers said that when they showed a banana to the clerk and asked "mau tunjuk saya punya Pisang Lagi?" (meaning need to show my banana? ), there will be some embarrassment in my heart.

After all, "banana" has other meanings in different contexts, and if guests and baristas use inappropriate words for the code, it will inevitably lead to strange associations. Some netizens said that if there were no activities, suddenly saying "do you want to see my bananas" to the shop assistant in public would probably be regarded as harassment. Therefore, some customers call friends and several people go to the store to exchange coffee with bananas in hand, so as to ease the feeling of bitterness in their hearts.

But during the coffee break, customers can't help but explore the purpose of ZUS's time-limited event. Some netizens who follow the trend of the brand believe that the time-limited activity of the store to launch "banana for coffee" should be to warm up the new banana series launched later.

They said that it has long been a common way of marketing for chain brands to attract consumers' attention through such activities, such as the recent launch of "singing New year's singing Free Milk Tea" by Tea my Concubine. Attract users to pay attention to the brand and new flavor drinks. From this point of view, this welfare activity is probably for a similar purpose.

In addition, some good people pointed out that January 23 was also the opening day of Lucky's Malaysian stores. ZUS, one of the representatives of local affordable coffee brands, chose to launch a free coffee exchange activity on this day, perhaps with the intention of competing with Lucky. However, this statement is unfounded and is just a guess after the onlookers discovered the coincidence of time.

Picture from: Xiao Hong Shu

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