Big change!! Starbucks resumes free refills!

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On Monday, Jan. 27, local time, Starbucks headquarters issued a new announcement announcing that from this week, offline stores will launch a number of measures aimed at keeping users in the store.

It is reported that Starbucks stores in the United States and Canada will usher in a series of new policy changes, including free refills, which users are very concerned about. According to the store rules, as long as customers who consume the order in the store, whether members or ordinary guests, can have an unlimited cup of hot coffee, iced coffee or tea for free during the consumption period.

However, some beverages are not in the category of free refill service, such as nitrogen cold extract coffee, ordinary cold extract coffee, etc.; takeout orders can not be renewed for free, users can contact Starbucks employees with the details of this thoughtful service when placing orders.

At the same time, some customers have recently noticed that when they choose to eat in the store, the clerks will replace the paper cups with glasses and mugs, and the ordered bread and cakes will be placed on ceramic trays instead of paper bags.

The change is also part of Starbucks' new policy, with some stores switching to reusable glasses, ceramic cutlery and other dishes. For the photo party, a cup of iced American coffee in a glass is easier to take pictures out of the circle than a drink in a packaged cup, so it is a big support for the store's new initiative. However, some people worry that although cutlery such as glasses are environmentally friendly, there will be hygiene problems in use.

In addition, the seasoning counter removed during the outbreak has returned to the store, and customers can add milk, sugar and other seasonings to their drinks; the handwritten name on the packing cup will also be reproduced, and the brand says it has purchased 200000 markers to distribute to the store. customers will soon receive paper cups with their names on them.

The policy of canceling the opening of stores, which was circulated not long ago, will also be officially implemented. Starbucks' new Code of Conduct for Cafe clearly states that all store spaces, including indoor seating areas, outdoor terraces and bathrooms, are available only to actual customers and store staff. This means that non-consumer customers will not be able to occupy or use store facilities for a long time.

In-store behavior regulations have also been adjusted, such as not allowing begging, to further ensure the comfort and safety of the store environment. But some employees worry that the move could exacerbate conflicts between customers and shop assistants.

In response, Starbucks insisted that the new policy will enable employees to work in a safer environment and help maintain order in the store. Some stores have even installed system monitoring to ensure the safety of the use of bathrooms, which also shows that the brand attaches importance to in-store experience and employee safety.

Starbucks CEO Nicole said the offline store adjustment is an important part of the "return to Starbucks" strategy to optimize users' dining experience and reshape the warm cafe environment to regain the favor of consumers and keep regular customers in the comfortable space provided by Starbucks.

Separately, the CEO said on Tuesday's earnings call that he would soon "reduce drinks and food by about 30 per cent". He said the Starbucks menu was "too complex", causing customers to wait too long and would simplify the menu. At present, the series of olive oil drinks and chilled energy drinks have been cancelled, and perhaps some other drinks with mediocre sales will also be removed from the menu.

But consumers need not worry about the monotony of the store menu, as brands cancel certain drinks and add new ones, such as cortado, an espresso drink, and pistachio drinks that were once popular with users.

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