McDonald's freshly brewed coffee is off the Internet! Customer: You can't leave!
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Recently, McDonald's released a withdrawal statement from freshly brewed coffee on major social platforms, saying that the coffee drink, which has been with McDonald's customers for many years, will be officially removed from the shelves after February 4.
For many office workers, a hamburger and a cup of freshly brewed coffee is their daily breakfast. After eating, many people will take out their cups and refill them, put some milk balls and sugar in them, and carry them to the company to start the day's work accompanied by hot black coffee.
Although compared with the coffee products of Starbucks, Lucky and other chain brands, McDonald's freshly brewed coffee has no special flavor, and in the eyes of some consumers, it still has a large number of fans because of its cheap and convenient, free refills and other selling points.
Therefore, after learning that McDonald's had removed freshly brewed coffee from national shelves, a large number of McMenon fans tweeted "No", "Don't be yellow, or I'll order something to drink" and "you can't go" to express their reluctance to give up freshly brewed coffee. Some loyal fans rushed to the store this morning to drink the last cup of freshly brewed coffee and take a picture in memory of their old partner who had been with them for many years.
However, for the sudden announcement of the brand, some users said bluntly that they expected it. At the beginning of this year, many breakfast parties noticed that the freshly brewed coffee on the poster had been quietly labeled "sold out" and that an optional drink was missing from the package. The clerk also revealed to regular customers that the product would be removed from the shelves after the raw materials were consumed in various stores, so fans who discovered the menu changes early on were not surprised by the official announcement.
However, at that time, many people speculated that McDonald's fresh brewed coffee was removed from the shelves in order to increase the sales of freshly ground coffee under its brand McCoffee, but they found that this was not entirely the case after seeing another piece of official news. According to another tweet from the brand, fresh coffee will appear on the menu instead of fresh coffee from February 5, and customers can choose fresh coffee to meet their caffeine needs.
Interestingly, from the internal pictures posted by the staff, the selling point of fresh coffee lies in its outer packaging and brand-new coffee bean formula, but the product itself is still made by dripping coffee powder, and the freshly brewed coffee is made with "milk ball + sugar bag + mixing stick". This can not help but let the users who were still regretting the fresh brewed coffee out of the market confused, saying frankly that they do not understand what McDonald's is doing to change its name.
In response, careful netizens who noticed the changes in the outer packaging of the two types of coffee pointed out that the original freshly brewed coffee belonged to McDonald's products, while now fresh coffee belonged to McCoffee, speculating that the change should be due to the official intention to promote its coffee brand. "the domestic coffee war is so hot that KFC next door has its own coffee brand. McDonald's just wants to infiltrate mccafe into every store."
However, most consumers are not very concerned about the intention of the brand, and they are more concerned about whether the price of black coffee in new clothes will rise, whether there will be free refills, and so on. According to the grapevine in the comment area, the price of fresh coffee on-line tomorrow should remain unchanged and can still be refilled free of charge. As for whether it will appear in the breakfast set meal, we still have to wait for the official news.
Picture from: Internet
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FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
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