Heavy! Biledi Mocha pot was acquired by Chinese investors!
▲
Click follow | Daily boutique coffee culture magazine coffee workshop
The mocha pot is no stranger to coffee lovers, and the coffee utensils that many people have just bought is this coffee pot that can brew a cup at home comparable to Italian concentrate. Recently, the Italian national brand Bialetti (Biletti), which is famous for its mocha teapot, reported a news that it was about to sell its body to Chinese investors, which aroused public concern.
Nuo Capital, a private equity fund owned by Hong Kong's Bao Zheng Group, and the founder family of Herm è s are about to complete a wholly-owned acquisition of Moka, the parent company of Bialetti mocha teapot, Italian media newspaper Corriere della Sera reported, meaning Bialetti has become another Italian national brand won by Chinese background groups.
It is reported that the Bialetti mocha pot, which was born in 1933, has always been a must for Italian families and is popular all over the world because of its convenience in making coffee. However, with the emergence of more convenient devices such as fully automatic coffee machines and capsule coffee machines, mocha pots, which are slightly cumbersome to use, are becoming less and less popular with consumers.
As a result, the Bialetti mocha pot entered a recession, with a loss of more than 15.3 million euros in the first half of 2018 and tens of millions of euros in arrears in government taxes and employees' wages, forcing it to go into liquidation that year.
In the past two years, Bialetti Mocha Pot has taken advantage of cross-border co-marketing, and sales have gradually improved, with turnover rebounding to 1.047 euros in 2024, but the company's net debt is still as high as 91.9 million euros. Details of the acquisition have not yet been released and Bialetti declined to comment, but sources are confident that Nuo Capital will take the form of a wholly-owned acquisition.
As for the buyer's information, it is also introduced in the report. Founded in 2016, Nuo Capital is a private equity firm based in Milan. Its founder and chairman is the grandson of Hong Kong industrialist Bao Yugang, founder of Hong Kong Bao Zheng Group, founder of Global Shipping Group (Bengusen Global predecessor) and one of the world's eight largest shipping kings.
It is worth mentioning that in recent years, Nuo Capital has a certain preference for Italian national brands, especially luxury goods and handicrafts, and has acquired a number of brands wholly or partially like a crazy sweeping mode, such as Italian national chocolate brand Venchi, fashion clothing brand Slowear, and Ludovico Martelli, the parent company of Herm è s Marvis in well-known toothpaste.
Financial analysts believe that the primary operational goal of the acquisition of Bialetti mocha pot by Nuo Capital fund is to help parent company Moka pay off its maturing debt, and then use its influence in the Asia-Pacific region to expand its retail network and better build the influence of Bialetti coffee maker in the international market, especially in the Asia-Pacific market.
However, the acquisition has also sparked a lot of discussion. Some people worry whether the Bialetti mocha pot, the treasure of Italian coffee culture, will lose its original cultural charm and quality after it is acquired by Chinese investors. After all, there are differences in cultural backgrounds between the two countries, and they may have different ideas on brand positioning, product design and marketing.
However, some people are optimistic that China's strong economic strength and broad market channels may inject new vitality into Bialetti mocha teapot, help it open up a larger market and realize the brand's take-off again.
Picture from: network screenshot
Disclaimer: some of the pictures in this article come from the network, and some of the contents of the website, such as pictures, we will respect the origin of the original copyright, but due to the large number, there will be individual pictures and texts not in time to indicate, please forgive me. If the original author has any disputes can contact the website to deal with, once verified we will immediately correct, by the "coffee workshop" collation and editing, reprint please indicate, if infringement, please inform deletion, thank you ~!
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Teach each other not to speak! Starbucks trainer asks for a salary increase!
▲ Click to pay attention| If the Daily Boutique Coffee Culture Magazine Coffee Workshop lists the painful experiences they encounter at work, for some old Starbucks employees, teaching a newcomer who knows nothing will probably make it on the list. Recently, a certain Starbucks worker almost made a fortune on social platforms.
- Next
The milk tea list is full of "dirty words"?! Workers: Weak means
▲ Click to pay attention| Daily Boutique Coffee Culture Magazine Coffee Factory Recently, a netizen posted a headline on social media titled "Why are there all dirty words on the milk tea shop list? "The post attracted the attention and discussion of many onlookers. Judging from the photos taken by the poster, the small hair on the head of the clerk who bowed his head to make drinks
Related
- Being chased out of the rain in front of Starbucks?! Store: Sheltering from rain under umbrellas poses a safety hazard
- The white moonlight has changed?! Lucky launches "Big Winter Pear American"
- Hand-brewed coffee three-stage method, high-sweet and universal brewing method to share! What does the high sweet water level of hand-brewed coffee mean?
- What is the difference between raw, refined and full espresso coffee? How to extract espresso and taste good?
- A complete list of coffee bean names and their meanings! What is Yejia Shefi coffee? Where is Mantelin coffee?
- What grade does Arida Manor Kaduai coffee beans belong to? What treatment is Arida ASD slow anaerobic sun exposure?
- The milk tea cup becomes smaller?! Overlord Tea Girl launches a new "Return to Yunnan" series
- Accused of selling counterfeit and high-priced coffee beans! Well-known boutique coffee brand "Oukelao" bowed and apologized!
- How to make espresso dumplings? Can I eat coffee and glutinous rice balls together?
- Save the unformed and stagnant powder cakes in one second! What is the problem with stagnant water in the powder bowl of the espresso machine?