Tims produced tomato American style and made the employees pay attention!

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With the official end of the Spring Festival holiday and workers returning to their posts one after another, major coffee brands naturally have to keep up with the pace and quickly restore the pace of new products, because only in this way can they strive to make their coffee logo appear in people's rework moments.

On Feb. 6, Tims launched the new spring products "Hongyun Snake Fruit American" and "Provence Tomato American". In order to comply with the popular trend of people to lose weight after the holiday, these two types of coffee were advertised as "0 fat", "low calorie" and "real juice". Each cup of coffee also marked the corresponding calories, taking a healthy route.

Although Snake Fruit American style is more in line with the theme of 2025 and has a relatively low calorie label, we can tell from the name of the drink that its composition is likely to be apple juice with regular American style, which is obviously not as attractive as the tomato-flavored new product next to it.

As fruits and vegetables suitable for both young and old, the taste of tomato is refreshing and pleasant, and the audience is already very wide. With the sour and sweet taste and the red appearance full of appetite, the products seasoned by it have always been sought after by people. However, as fruit and vegetable juice, it is rarely seen in the special coffee launched by other brands in the past. Tims is the first chain brand after Starbucks to try to combine tomato juice with coffee. Since its launch, this new product has attracted the attention of many "tomato parties" and have a single taste.

As we all know, once there is such a strange match in the coffee circle, it will inevitably lead to polarization, either stand out and then succeed in the circle of fans, or be blacklisted and protected from lightning throughout the network.

As more and more people post pictures on social networking platforms and share their true comments after drinking the new product, new messages on Tims have been retweeted more and more, but this cup of Provence tomato American has unfortunately received sharp comments from netizens everywhere, all complaining about the "tomato flavor".

For Tims, a new cup of fruit and vegetable coffee, there are not a few people who think it tastes strange: "the coffee with ketchup flavor makes people drink Bengbu early in the morning", "this taste is too strange, don't order it if you're not psychologically prepared", tims your new product tastes terrible, drink the aftertone of traditional Chinese medicine, "the taste of tomato skin", "belike put on a hand cream and directly touch the tomato juice".

In addition, in the eyes of these fresh tasters, the tomato flavor of this new cup of Tims is not only "strange", but also ridiculously strong. For example, when some people go to the store to pick up food, they can obviously feel the strong smell of tomato just when they are close to the drink; some people wear masks and carry it home, but there is a constant smell of fruit in the bag along the way; some people order takeout before the package is opened, and there is already a faint smell all around; someone brings the coffee to the workstation and leaves the lid open for a while, and the room is instantly smoked into a boiling scene at the bottom of tomato soup.

In fact, in addition to the various fancy reviews issued by consumers, the front-line staff responsible for the production can not help but show up in the comment area and join the team of complaints. " My staff, I tried to drink yue with a new product, "as soon as I opened the lid of tomato juice, it tasted like this all over a square meter", "when I took a sip of yue, I felt like a rotten tomato hit me in my mouth", "when I do this, I will be smoked to death by the smell of tomato through my mask. I expect no one to order it every day, so I will be off the market as soon as possible." On the whole, the American style of Tims tomato is very controversial.

The fact that the taste is too heavy, easy to oxidize and unstable quality has always been the reason why vegetable juice has been criticized and has not been promoted on a large scale, and if this kind of product is paired with coffee and added with unpleasant bitterness or sour taste, the remaining audience may be even smaller.

Picture from: screenshot of Xiao Hongshu

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