Old wine in new bottles?! Luckin Butter Latte Upgrade

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Recently, lucky Guan Xuan and the "popular star" butter bear from Thailand jointly signed for the second time, and the formula-upgraded little butter series also returned to public view with the joint event.

According to officials, compared with the original version of the small butter series, the new version of the butter series upgraded the beverage ingredients from the original imported anhydrous butter from New Zealand to the more familiar French imported presidential butter, making the drink more mellow.

Hearing about the upgrade of the favorite series of small butter recipes, many fans immediately placed orders to try the taste and taste of the officially improved butter latte. However, when they tried the "new little butter latte", they had their own opinions.

Some people think that the new model tastes less greasy and fragrant, as officially advertised, but others find the new formula of the small buttered latte sweeter and harder to accept. On the other hand, most people said after trying that drinking the imported butter latte was just to awaken the memories of the past, and they did not find any obvious difference in taste. "it feels the same", "it's the same as before," and "I just drank it today. There's no difference in drinking."

As a result, some users who could not tell the difference questioned whether lucky employees did not follow the new formula, but were wronged by workers who were inexplicably put on the pot. They say the reason why most people think the new buttered latte tastes the same is because the recipe hasn't changed.

"the employee tells you that even the manufacturer has not changed", "the raw material is the same as before", "the formula has not changed, it is exactly the same as before." , "Don't change the letter, lucky person, that is still the old little butter", "did not upgrade, using the old butter … only this time the packaging has changed", "so far do not know what has been upgraded, the goods in the store are all the same".

Some workers say that at present, some consumers say that the taste of the new model is different from that of the old version, such as sweet, tired, light, etc., but in fact, as the makers of drinks, they have not found any changes in the official new formulation. the butter velvet flavor milk used to adjust the taste of the drink also comes from the same manufacturer as the old version. As a result, in their view, the new version of the small buttered latte should be a "product upgrade".

The clerks explained that it really disappointed the expectant fans and made some people think that they were lucky to run out of talent. Users who follow the Ruixing joint event pointed out that the two recent new events of the brand side are re-cooperation with the previously co-signed IP, limiting the drinks to have a new model and a "White Moonlight return", but fans are happy, but they still feel that these two joint events lack a bright new idea.

As we all know, co-signing with popular IP has always been a big killer in Ruixing's marketing planning, but the degree of discussion of joint activities after the Spring Festival on the Internet is not high, and it does not arouse the consumption enthusiasm of loyal users, so that some people speculate that Lucky "can not sign a new ip before stir-frying cold rice."

However, fans who are looking forward to Lucky think that the authorities may be holding back a big move, and then there may be messages of cooperation with some popular IP. It's just that whether this idea is correct will not be confirmed until the end of the Butter Bear joint event.

Picture from: Xiao Hong Shu

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